AMP is coming to Google Search and Display Ads

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On Tuesday, May 23, 2017, the search engine giant announced a beta test for AMP pages for Search and Display ads during their Marketing Next event. Google stated the beta test would plug Google’s Accelerated Mobile Pages, or AMP, into search and display ads. Google’s mobile web already has fast loading pages due to its AMP program, but now Search and Display ads will get AMP-enabled landing pages as well.

So, how does it work? Advertisers who have created landing pages in AMP HTML will be able to designate these pages as their mobile landing pages in AdWords. Once the mobile user clicks on a search ad, the ad will direct them to an AMP landing page. This page will load up to 5 seconds faster than standard display ad builds, resulting in improvements in user performance and conversion results. These AMP-enabled pages will also address advertisers’ view-ability concerns for display ads. Google is already working on building this technology into the Google Display Network, so be on the lookout for AMP ads!

Facebook Launches Another Clone to Snapchat

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The competition for top app continues! Facebook Messenger is the latest Facebook app to mimic the popular photo-disappearing app Snapchat. Snapchat is known for pioneering popular photo-sharing features enjoyed by billions, but that hasn’t stopped Facebook from trying to outshine them. Messenger Day is Facebook Messenger’s latest clone of Snapchat’s popular Stories feature. Messenger Day allows users to add photos and videos where friends can view and reply to them for up to 24 hours before disappearing. The target is to create a more casual means of communication between friends and family with the goal of increasing engagement on Facebook’s main app.

Facebook has a long history of attempts at trying to outdo Snapchat’s Stories feature. In February, the Facebook-owned messaging service WhatsApp revealed a new feature called Status. WhatsApp’s Status feature allows its users to share images, GIFs and videos for up to 24 hours. Last August, Facebook-owned Instagram released a Snapchat-inspired Stories feature as well. Instagram Stories has become a huge success for Facebook with more than 150 million users daily.

It’s safe to say Facebook seems to be on the right track at competing with Snapchat for user growth. Snapchat’s share price even dropped slightly the morning Facebook announced the release of Messenger Day. Facebook’s Messenger Day has already starting rolling out on iOS and Android devices, so be on the lookout for the newest update!

MeetSAVANNAH.com Website Launch

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Robmark Web would like to announce the launch of another website: MeetSAVANNAH.com!

This newly redesigned website showcases beautiful photography and features a directory of things to do in Savannah, Pooler, and West Chatham, along with information on some of the area’s top hotels located near all your travel and business needs. Travelers can browse hotel ratings, amenities, and more to help them choose from MeetSAVANNAH’s three partner hotels conveniently located near the airport, or the Comfort Suites located in Historic Downtown Savannah.

Whether you’re traveling for business or pleasure, head to MeetSAVANNAH.com to learn about hotel specials and events happening year round, plus places to eat and shop. From Savannah Bananas baseball games, to trolley rides with Old Savannah Tours, to historic artifacts and exhibits at the National Museum of the Mighty Eighth Air Force and shopping at the Tanger Outlets, MeetSAVANNAH.com is here to help guide you as you plan your trip to the Hostess City.

So next time you are looking to plan an unforgettable trip, let the new MeetSAVANNAH.com introduce you to all that the charming city of Savannah has to offer!

Primal Gear Website Launch

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Robmark Web is proud to announce the launch of another website: GoPrimalNow.com! This brand-new website showcases one-of-a-kind, made in the USA archery and outdoor products from Primal Gear Unlimited LLC.

If you are looking for a quality bow that stays in one piece, will hold up during rigorous outdoor adventures, is lightweight and convenient, then check out GoPrimalNow.com. This easy to navigate website showcases products divided by category with a design that makes shopping online easy. With a unique community photo gallery feature, customers can view and share products being used in the real world. Also, each product page is custom built with a ‘watch related videos’ feature that allows the client to tag related YouTube videos, in turn offering customers unique video content specific to each product. With helpful product details and descriptions, customer reviews, detailed product photos, and videos throughout the site, it’s easy to find the best products for your specific needs. From archery gear to outdoor camping essentials, cutting tools to heirloom seeds, Primal Gear has you covered.

So if you’re an outdoor enthusiast or just looking for an alternative to a firearm, check out Primal Gear Unlimited, we promise you won’t be disappointed. And remember, GO PRIMAL!

StayinSavannah.com Now Live!

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Robmark Web is thrilled to announce the newly redesigned StayinSavannah.com! Known for its rich history and beauty, Savannah, GA is easily one of the most popular tourist destinations in the South. With exciting local events, nightlife hotspots, numerous dining options, and popular tourist attractions, why wouldn’t you want to stay in Savannah?

Filled with beautiful photography and an easy to navigate design, the new Stay in Savannah website features listings of some of the best things to see and do during your Savannah vacation. Plus, interactive maps show nearby attractions to help visitors pick which Savannah hotel is the best fit for them.

Website visitors can also learn about holidays and events happening year round, and those traveling for meetings, reunions, or weddings can find the best activities and accommodations for their group. From tours, attractions, and kid-friendly destinations to restaurants, nightlife, and places to stay, this website guides you through all that the city has to offer, which makes organizing your vacation to Savannah a breeze.

So stop by and check out Robmark Web’s newest website, StayinSavannah.com, and start planning your dream trip to the picturesque city of Savannah!

Google News Offers New Fact-Check Feature

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Ever wonder if the news stories you read on the Internet are actually true? Well, now you don’t have to thanks to Google. Google has launched a new feature that will give publications the option to highlight articles that have been fact checked and are considered accurate.

The new tag, “Fact check,” is meant to help readers find fact checking in news stories from various publications. According to Google’s Head of News, Richard Gingras, fact checking articles has become very popular and more than 100 active sites are conducting thorough fact checks to make sure the information you are reading is accurate. These sites are examining articles about the media, health, education, and, yes, politics, which could be very helpful this election year.

Be mindful that Google is not manually fact checking your stories; that is still the job of the publication. Google is just giving publishers the opportunity to add the “Fact check” label next to their articles. But there is a strict set of criteria that must be met before Google will allow you to add the “Fact check” label to your work. This is accomplished through following Google’s standards and including the new schema.org markup called ClaimReview.

Google will look for the ClaimReview markup, and will also be looking at sites that already follow common criteria in fact checking to help determine if the article is truthful. If Google discovers a publication is using the markup but does not meet the required criteria, it may remove the site from Google News. This is intended to help separate fact from fiction for readers. Google launched the new feature on Thursday, October 13, available on the web through Google News and Weather iOS and Android apps, starting with the United Stated and the United Kingdom.

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