Tips to Get Your Business in the Top 3 Rankings of Google Maps

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Changes from Google could be affecting how customers are able to find your business. You may notice that Google Maps are now listing businesses according to more than just location proximity and industry categories. Google uses business identifier to list businesses that they deem to be the most relevant. So how do you make sure your business listing doesn’t get pushed to the bottom? Check out these helpful tips!

  1. Verify your Business Listing

Checking that your Google+ business page is verified is the very first thing to do. Not sure if you have one? Well chances are you probably do, all thanks to Google! Years ago Google created roughly 83 million business pages based upon data that was already on the Internet.

To find your business, go to Google and type in “Google my business”. Click to the Google My Business page, then click the Get Onto Google button. It will prompt you to enter your Google email address and password to log in. Don’t worry if you don’t have one; you can sign up for a password. Next, in the search bar where it says “find your business,” type the name of your business and it should bring up your business listing.

Google will tell you whether the listing is claimed and if it’s claimed with the email address you are using. If it is, then you can log in and edit the page. If the email doesn’t match, then you need to claim your business.

Claiming your business is simple. You just need to verify that you are the owner. You can do this by having a verification pin sent to your phone, or by postcard. Your best bet is to have it sent via your phone because a postcard could take up to two weeks to receive.

  1. Choose the Correct Category

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Once your business page is verified, you then need to check that your business is registered in the correct category. You can check your business category by searching for your business on Google. In the search results, it will show underneath your business name the primary business category you are registered under.

If the category that is selected for your business is incorrect, then you can edit the category by searching for a classification that is better suited. You can do this in the Google My Business Centre.

  1. NAP

Name, Address, Phone Citation or NAP, is the next thing to do! You need to make sure the name, address and phone number of your business are registered correctly. This is known as a NAP citation and is important because Google uses this to recognize whether your business is trusted and relevant in the local area. After you verify your NAP, check that it is the same as the listing on your website.

  1. Citations Listed in Business Directories

Once you’ve completed all the above, you now need to consider how many citations are online and how consistent they are. If your business has moved and changed its address, then there may be a harmful amount of inconsistent citations across the Internet. So you need to check on other local business directories and sites, such as, Yelp, Yell, and Freeindex, to see if your NAP citation is the same as your website and Google + page.

Being a trusted provider is important to Google, so having a number of consistent NAP citations on dependable business directories is good!

  1. Positive Reviews

Having positive reviews about your business is important in terms of local search and can significantly help your business listing on Google. When people search for what they need in Google, Google will pull the most relevant businesses and will also consider the user generated content around those businesses via reviews.

Your business will typically need more 5-star reviews than your competitors in your local area to stand out in Google’s top 3 listings. Coming up with a review collection strategy could really help your business. Asking satisfied customers to go on Google and leave feedback about their experience could help persuade potential clients that your business is the best in the area. Also, the more positive feedback will protect your reputation if you do receive a negative review.

 

 

 

 

Apple Introduces the iPhone 7

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It’s here! The highly anticipated iPhone 7 is now available, for Apple lovers and everyone in between. According to Apple, there have been many changes added to the iPhone 7, from newer advanced camera systems to louder speakers. The question still remains has Apple listened to its users when asking for a longer battery life? Yes! As of now the iPhone 7 battery life is described as having the best battery life ever in any iPhone. Along with all the current technology updates to the iPhone there has also been a new color added to the bunch, jet black, which has a glossy finish. The rose gold, silver, and black are still available for users who like a more matte look.

The first water resistant iPhone has already sold out in jet black, according to CNN Money, and it has been predicted that the jet-black iPhone will not be the only one to sell out. Unfortunately, there will be a shortage in the iPhone Plus before you can even select a color, but Apple has released a statement apologizing to those who do not get the phone they want in a timely manner. For those of you who love a big screen, the iPhone Plus is the perfect phone for you. The iPhone Plus now comes installed with two cameras to be able to fully capture a scene.

The 7th iPhone does not come with a headphone port, but only a charger slot. What does that mean if you want to listen to music and charge your phone? You can’t. So now iPhones will come with a set of headphones with a lightning connector at the end instead of a headphone jack, charger adapter, a lightning connector for those of you who have headphones without a lightning end, and lightning cord. Many are wondering why the headphone port was removed, but it will no longer be needed because in mid-October Apple will release “Air Pods”, their first Bluetooth headphones. The starting price is at $159 so many may pass on the idea on paying for another set of headphones, but for the tech-savvy population they will not be available until next month so hang in there.

The Numbers Are In..stagram

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Remember when Vine took over the social media world and shortly after, Instagram decided to add videos to their feed? Well, as many predicted, Instagram has not stopped its clone ways. Just a few weeks ago Instagram added “Stories” to its platform. Sound familiar? Instagram has done it once again; it has now taken Snapchat’s concept and incorporated into its own feed. So the question is, are people using this tool? Yes! Though Snapchat numbers have not decreased any, Instagram numbers are growing because of the new Stories feature. As of now, brands are using this tool to their advantage because the amount of views they receive on Instagram nearly triples the numbers on Snapchat.

According to Social Media Today, over 100 million people use Instagram Stories each day. Maybe users had enough practice story making since Snapchat launched four years ago, but Instagram has not stopped there. The Explore tab on Instagram always informed users on their favorite interests including celebrities, clothes, and even food, but now Stories will be loaded in the Explore tab so users can watch stories from different sporting events, concerts, and other events. The popular Stories being posted on the Explore tab is very convenient for users who want to know what is going on around the world and Instagram has made it one click away.

No More PageRank Dilution with 30x Redirects

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A few years ago, Matt Cutts, a Google software engineer, confirmed many SEO specialists’ suspicions: 301 redirects affect PageRank, which is the algorithm Google uses to rank sites in its search engine results pages (SERP). Cutts’ confirmation stated that the PageRank of an old URL was not fully passed on to the new URL, causing a drop in rankings. In order to prevent movement in the rankings, it was suggested to link through using a normal link versus using a redirect. Two years later, our pal Matt Cutts released a statement that 301 redirects no longer dilute PageRank. SEO specialists celebrated as Cutts said, “The amount of PageRank that dissipates through a 301 is currently identical to the amount of PageRank that dissipates through a link.” Now that our 301 worries are relieved, what about 302 redirects or other 30x redirects?

Up until now, all other forms of redirects still caused a dilution in PageRank. It wasn’t until last month that SEO specialists could stop worrying about PageRank when Gary Illyes, a Google webmaster trends analyst, confirmed that using a 301, 302, or 30x redirect of any kind will not result in a loss of PageRank. Google’s John Mueller also confirmed this statement.

301 redirects are used most commonly when a page with good page authority from your domain has been removed from the site. It is encouraged to add a 301 redirect from that page to another relevant page from your domain. In terms of SEO, this is a better alternative than using 404 error pages, which have no SEO advantage.

Are you interested in optimizing your search engine results? RobMark Web’s team of SEO Specialists is here to help! With a mix of white hat SEO tactics, RobMark Web can help you improve your PageRank.

New Website SEO Mistakes

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So you’ve launched a new website and your search engine rankings plummeted. Now what? There are several things to consider while building and launching your new website to ensure your site stays optimized and/or improves in optimization. Some common mistakes that occur while building a new website that can affect your SEO include the following:

  1. Using unoptimized or Flash-based images — These types of images can lead to slow load time on your website and in the not-so-patient world of e-commerce, customers won’t wait for the page to load. Flash-based images can even prevent users from accessing the website via mobile devices altogether, which accounts for at least fifty percent of all web traffic nowadays.
  1. Neglecting to migrate important content — Informative and unique content is important in terms of SEO, which includes content that lives behind the scenes—meta data and alt tags. Sometimes while migrating from an old site to a new one, that content gets missed. These elements are crucial to preserve existing SEO practices.
  1. Blocking search engines from crawling the website — Occasionally during planning and development, a robot.txt code is used to block search engine crawlers from crawling an unfinished website. However, sometimes developers may forget to remove that code while transferring over to a live server, making the new website uncrawlable and unrankable. Or certain firewall settings could be preventing the website from being crawled. Search engines need to have the ability to crawl and read the website in order for it to be ranked.
  1. Lacking mobile-friendly optimization — Like previously stated, mobile traffic makes up approximately fifty percent of all web traffic, and in some cases more. Last year, Google adjusted its algorithm to weigh more on mobile-friendliness, i.e. ranking responsive, mobile-friendly sites higher than those that aren’t. While in the development stage, by primarily focusing more on the appearance of the site on a laptop, you’re doing more harm than good. Thinking about the user’s experience on all devices will set you up for the success.

These are just four of the common SEO mistakes that occur during new website launches. Next time, trust Savannah’s web design experts at RobMark Web. Staffed with web designers, programmers, and SEO specialists, every website launched by Robmark Web is run through a gauntlet of testing on all devices and a thorough SEO checklist to ensure your rankings go nowhere but up. Call (912) 921-1040.

ZippererAndCo.com Now Live!

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Robmark Web is proud to announce the launch of another website: ZippererAndCo.com! This brand-new website showcases the beautiful work of Zipperer and Company, a landscape and hardscape company servicing the greater Savannah, GA, area.

The website features a clean and functional design that highlights various landscape and hardscape services, and that shows off the beautiful photography of past Zipperer and Company projects that would make any homeowner envious. Just check out their online portfolio! Website visitors can also read about industry tips and featured projects on the Zipperer and Company blog. Next time you are looking to spruce up your yard or create a custom-designed outdoor oasis, stop by the new ZippererAndCo.com!