The competition for top app continues! Facebook Messenger is the latest Facebook app to mimic the popular photo-disappearing app Snapchat. Snapchat is known for pioneering popular photo-sharing features enjoyed by billions, but that hasn’t stopped Facebook from trying to outshine them. Messenger Day is Facebook Messenger’s latest clone of Snapchat’s popular Stories feature. Messenger Day allows users to add photos and videos where friends can view and reply to them for up to 24 hours before disappearing. The target is to create a more casual means of communication between friends and family with the goal of increasing engagement on Facebook’s main app.
Facebook has a long history of attempts at trying to outdo Snapchat’s Stories feature. In February, the Facebook-owned messaging service WhatsApp revealed a new feature called Status. WhatsApp’s Status feature allows its users to share images, GIFs and videos for up to 24 hours. Last August, Facebook-owned Instagram released a Snapchat-inspired Stories feature as well. Instagram Stories has become a huge success for Facebook with more than 150 million users daily.
It’s safe to say Facebook seems to be on the right track at competing with Snapchat for user growth. Snapchat’s share price even dropped slightly the morning Facebook announced the release of Messenger Day. Facebook’s Messenger Day has already starting rolling out on iOS and Android devices, so be on the lookout for the newest update!
At the recent Apple event, many new product announcements were made, including a discussion about the newest operating system, iOS 9, which launches at the end of the month. The new iOS system is full of enhancements in performance, security, and battery life, and will give users the ability to do more than ever.
Another feature available on the new operating system is ad-blocking. Users will now have the ability to block mobile ads in Safari, which is Apple’s default browser. Now let’s be clear, Apple is not creating ad-blocking software, but rather allowing third-party blocking extensions to be added to the browser. According to Apple’s developer prerelease documentation, “The new Safari release brings Content Blocking Safari Extensions to iOS. Content Blocking gives your extensions a fast and efficient way to block cookies, images, resources, pop-ups, and other content.” However, your mobile experience won’t be completely ad-free. Advertisements will still be shown within applications, which are where 90% of users spend most of their time, according to Nielsen and comScore.
Advertisers need not worry. Though 70% of users said if they had the ability to block ads, they would, according to a Google consumer survey, this doesn’t mean they will actually do it. Ad-blocking ability has been available on Android devices for a while, and yet the majority of users have not employed that function. In addition to what will be an enhanced user experience, this new iOS feature may motivate a renewed effort on mobile apps and improvements in ad quality. The mobile advertising world is not over, but it is definitely shifting. Do you notice a lot of mobile ads? Will you employ ad-blocking ability on your Apple devices? We’d love to hear from you!