Primal Gear Website Launch

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Robmark Web is proud to announce the launch of another website: GoPrimalNow.com! This brand-new website showcases one-of-a-kind, made in the USA archery and outdoor products from Primal Gear Unlimited LLC.

If you are looking for a quality bow that stays in one piece, will hold up during rigorous outdoor adventures, is lightweight and convenient, then check out GoPrimalNow.com. This easy to navigate website showcases products divided by category with a design that makes shopping online easy. With a unique community photo gallery feature, customers can view and share products being used in the real world. Also, each product page is custom built with a ‘watch related videos’ feature that allows the client to tag related YouTube videos, in turn offering customers unique video content specific to each product. With helpful product details and descriptions, customer reviews, detailed product photos, and videos throughout the site, it’s easy to find the best products for your specific needs. From archery gear to outdoor camping essentials, cutting tools to heirloom seeds, Primal Gear has you covered.

So if you’re an outdoor enthusiast or just looking for an alternative to a firearm, check out Primal Gear Unlimited, we promise you won’t be disappointed. And remember, GO PRIMAL!

Ways to Make Sure Your SEO is Healthy

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A successful SEO program doesn’t just bring traffic to your website. It will bring the right type of visitors, ones that are interested and willing to invest in your products or services. The goal of an SEO program is to increase your brand’s online visibility within specific topics to expand brand recognition and reach new customers. You likely already have some sort of SEO strategy in place, but if you don’t and do decide to use an SEO program, keep in mind that it can take anywhere from 6 months up to a year to actually see developments in online visibility. But the good news is you do not have to wait a year to understand if your SEO program is succeeding or failing. Continuous efforts will help bring perpetual results and checking the health of your SEO program will help you stay ahead of problems that could have been prevented.

How do you know if your efforts are paying off? Here are some quick ways to check if the health of your SEO is in tiptop shape!

Check for Broken Links

There are many tools that will check to see if there are any broken links on your website. A broken link, whether internal or external, can actually hurt your SEO. If one week a particular link is working fine, it doesn’t mean that it won’t be broken the next. Sometimes you can’t control this, so it’s best to check every month to be sure everything is working. Sites like Broken Link Check and Dead Link Checker can do this for free, making it an easy one to quickly check and fix.

Pay Attention to Site Speed

Paying close attention to site speed is something to be aware of because it may be a ranking factor and a potential annoyance for visitors. Google Page Speed Insights can be very helpful with tracking your score. Combine that with the site speed data from Google Analytics to see if your website is getting faster. Also, use Pingdom Tools to check loading times on specific pages. These simple tasks could help you realize what any problems might be with your SEO score.

Check Your Robots.txt

This might seem intimidating, especially if you don’t have experience in coding. But it’s actually easier than you think to make sure your website has robots.txt setup properly. A robots.txt file is something that every website should have for good SEO. There should be no major disallows, meaning that the Google bots might not be able to index certain pages on your website. All you have to do is type in “robots.txt” after your domain name.

For example: yourdomain/robots.txt

After you type your website name, followed by robots.txt into the Google search bar, you will likely see a list of areas where crawlers are not allowed to index. You would then have to make sure you don’t have any SEO problems, which means making sure there is nothing you want crawled that isn’t being crawled.

Make Sure Your Website is Mobile-Friendly

Sometimes a large percent of the traffic to your website might be coming from mobile phones. So it’s important to make sure your users have a good mobile experience. Searchmetrics and SEMRush both give you an excellent overview of mobile traffic and Google Analytics can segment data by device. Whether your website gets a small number of mobile users or not, it’s always important for your site to be mobile-friendly. So make sure to keep an eye on the pages that drive the most mobile traffic and monitor ranking.

Check for Crawl Errors

Checking to see if search engines can crawl your website is simple to do with Google Search Console. If search engines cannot crawl your website, you will get no organic traffic. Most people assume that if you didn’t have a crawl error to begin with then your website is safe, but this is not always true. If, for example, someone changed something on the backend of your website or you had a minor hack, there might be errors you didn’t know existed and this could cause your ranking to decrease.

Measure Organic and Referral Traffic

It’s important to measure organic and referral traffic in your Analytics platform monthly and look for an upward trend in your search traffic. If your direct traffic is over 30 percent, then you have a problem with traffic attribution. You can use Google Search Console to generate a list of links to your site and it will show you the pages with the most links. You can also use Majestic, which will generate a list of links to your site but will group links by topic. Majestic will also track link velocity. Increasing a number of inbound links to specific pages will show you which content is unique and useful. Remember, the more links to more pages, the better your linking strategy is and the more links from similar topical websites, the more relevant your site is to that topic.

The Future is Native Advertising

Once upon a time, advertising was simple. Buying a half-page newspaper ad or a 30-second TV spot would allow an advertiser to reach thousands, if not millions, of people, and consumers weren’t overwhelmed or oversaturated with advertising. Over the years, more television channels arose and that quickly turned into more media channels, making it even more difficult to make an impactful impression on a consumer. The average consumer is inundated with over 5,000 brand exposures every day, 362 of which are advertisements, and sadly, a mere 12 actually make an impression. Because of this lack of effectiveness, a new advertisement concept has emerged: Native Ads.

Native advertising is paid content that is created to fit the same format as a publisher’s organic content. There are two factors that play a role in the recent success of native advertising. First, the Internet is now a way of life. The average adult spends more than six hours a day online consuming content, so the audience is already there. And second, having it look similar to a publisher’s organic content makes it less intrusive than other type of advertising. These native ads appear as sponsored or paid posts in the same stream as regular content. Some examples would be newsfeed Facebook ads or promoted Tweets. They appear mixed in with all the other content your friends and followers are posting.

Here is an example of a recent native video ad that appeared on BuzzFeed, which is one of the top online content publishers. This native ad for Tidy Cats appeared mixed in with other non-sponsored content and has been viewed over 9.7 million times.

See how it was entertaining and informative with a subtle hint of branding?

Native advertising has already taken off and is expected to quadruple by 2018, bringing in roughly $21 billion. According to Inc., 70% of consumers would rather learn about products through content rather than traditional advertising. Also, people view native ads 53% more than banner ads, and people who click on native ads have 52% higher purchase intent. In addition, these ad placements also have a 54% lower cost-per-click, 49 times higher click-through rate and can generate up to 82% increase in brand lift

Sixty-two percent of publishers currently offer native advertising placements with new ones being added almost daily. Forty-one percent of brands and 34 percent of agencies are already taking advantage of the benefits of native advertising. Will you be next?

Top Web Trends for 2016

Every few years there are certain web design trends that become widespread. We have a feeling that some of these web design trends for 2016 will catch on and become the new norm of what a website looks like.

Convergence

Have you noticed that websites are all starting to look the same? Making things easier or more familiar for the user often means following the crowd. Interfaces have begun to converge and minimalize, partially due to the increase in artificial intelligence. Content is more likely going to be recommended to the user, reducing the customer’s journey through the website. Don’t get us wrong, user experience is still very important, but content is more straight to the point.

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Originality

On the flip side of that coin, Matthew Mombrea, founder of Cypress North and software engineer, thinks 2016 will be the year of originality. Video and animation backgrounds are starting to catch on as a way of standing out against more static websites.

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Authentic photography

Out with the stock photos, in with authentic, brilliant photography! Photos have always been the key to a beautiful website, but now it’s more about capturing your actual product or service in the wild.

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Full-Screen forms

Like several other website trends, this is a mobile-centric design. From search field to checkout, making the form full-screen allows the user to focus on the task at hand. It also increases the ease of use—especially on a mobile device—and subsequently increases conversions.

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Creative hovers

While using a computer, you live and die by the cursor, so why not make it fun? Changing the color of content or adding animation to it as you hover over are two common ways to utilize a creative hover.
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Centered content

This trend started as a means of minimalizing content, but now it is being used as a powerful branding technique. The page will often have one large message accompanied by a powerful image causing most of the homepage content to live below the fold. This type of design, with the message changing monthly, is being favored over a carousel.

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 Sans serif headings and larger body text

Sticking with the theme of minimal design, san serif text is clean and easy to read. With the majority of websites being viewed on mobile devices (i.e. smaller screens), it’s important for copy to be easy to read. Making it larger and more legible increases your website’s usability.

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 Scrolling

Scrolling seems to be a controversial topic in the web world. Some web designers think less scrolling is better; some feel infinite scrolling is the way to go. The argument’s point is that when looking at a website on a mobile device, it is easier to keep scrolling than it is to click and refresh the page. Infinite scrolling also decreases a site’s bounce rate by keeping them on the site longer.

 

If you’re interested in reading about other top web trends for 2016, follow the links below.

https://econsultancy.com/blog/67308-15-crucial-web-design-trends-for-2016-beyond

http://searchenginewatch.com/sew/review/2438285/12-good-bad-and-ugly-web-design-trends-for-2016

 

What Makes A Great Landing Page?

Landing pages have become a staple in the web world. Acting as lead captures, landing pages are a single web page that users are sent to in response to clicking an ad or an optimized search result. But with millions in existence, what sets a landing page apart from the millions of others?

Concise Content

Just like a newspaper, a great headline is imperative to capture the attention of your audience, however, the content and design are what keeps their attention. When it comes to the content on the page, it needs to be concise— the offer needs to be good and the call-to-action needs to stand out. Without a good offer or call-to-action, users will likely leave quickly, causing a high bounce rate. Placing the “meat” of the information and the call-to-action above the fold helps with the conciseness of your landing page. Remember, the point of the page is to capture leads and conversions— make it obvious. If the page continues to have information below the fold, be sure to repeat the call-to-action.

Clean Design

As for the design, clean and straight to the point almost always works best. If there is too much clutter on the page, the user could get distracted, which prevents that person from converting. Having one beautiful image accompanied with the offer is all you need, and the saying “a picture speaks a thousand words” has never been truer. Without good imagery, you’re leaving an opportunity for the user to leave because nothing is keeping his or her attention. Feel free to experiment with other types of media, as well, like video. When considering the perfect image, remember to take size into consideration, too. If the image is too big, it will cause the page to load slowly and your users won’t wait. Also keep in mind that most websites are only 900-1200 pixels wide on a desktop computer, so there is no need to upload an oversized image.

Examples of good landing pages:

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Examples of bad landing pages:

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Robmark Web, a Savannah-based web design company, is staffed with talented web designers and programmers that have the capability to create a stunning, well-optimized landing page for your company’s latest offer. Visit RobmarkWeb.com or call (921) 921-1040 to set up an introductory meeting today.

World Emoji Day

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Happy World Emoji Day! Whether you’re happy, sad, or ready for a drink, emojis are used every day to show emotions, so why not celebrate them? July 17 has been chosen for this momentous occasion because July 17 is the day marked on the iOS calendar emoji.

Emojis have been becoming more and more popular outside the world of texting. It started as a way to express emotion via pictorials on iOS and Android phones. It quickly became breaking news when Unicode released 37 new emoji options, and now even brands, like Coca-Cola and Chevrolet, have joined in the emoji fad. Coca-Cola Puerto Rico ran an Emoti Coke promotion in February, and Chevrolet started the #ChevyGoesEmoji campaign last month by sending out a press release written in emojis.

Ever wonder what your favorite emoji means? Well, at WorldEmojiDay.com, they have a list of emoji resources to help you find out!

Join in on the celebration on Twitter, Instagram, or Facebook by using the hashtag #WorldEmojiDay.

 

Update: 38 new emojis were just announced for June 2016.