Google Updates Tools for JavaScript Sites

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If your website is built in JavaScript, then you are in luck. Google has recently updated the mobile-friendly test and rich media test tools, so websites created in JavaScript, AJAX and other forms of JavaScript frameworks can operate smoother and be better debugged.

Your website may look great from a desktop computer, but when accessing it from a mobile device, it is important to make sure that it still functions properly. Google’s mobile-friendly test has been updated to better show you what your website looks like on a mobile device, and it will also give you a list of any mobile usability problems it detects.

The rich media test looks at the structured data on your website and tells you which rich results can be generated from it. Also, this tool has been revised so you can see a more accurate representation of your website in Search.

These updates from Google are advancements in making JavaScript websites run smoother by catching any mistakes or bugs that might be hindering them.

Google Launches New Video Format- Outstream Ads

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Last week, Google launched its new video format, Outstream Ads, designed for the mobile environment and created to present your ads to audiences beyond YouTube.

What is different about Outstream Ads is that you do not need to have a YouTube video present to run your video ad campaigns, unlike TrueView or Bumper ads. Because of this function, you are now able to run your video ads on different platforms to reach more potential customers.

Outstream Ads is built exclusively for Google video partners, which include publisher websites and mobile apps, so yes, this new format is mobile-only. As users are scrolling on their mobile device, your video will begin to play with the sound off, and then the user can tap the ad to unmute it. Conveniently, the user also has the option to restart the ad.

Marketers can now purchase Outstream ads on a viewable CPM basis. The format is similar to Responsive ads, with Google enhancing the look of the ad with a message, logo, and link. All you need to provide to start your Outstream video campaign is a logo, video, headline, description, and destination link.

Baldinos Website Launch

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Known for its Giant Jersey Subs and homemade bread, Baldinos was in need of a fresh new look. Our RobMark team first designed a newly revamped Baldinos logo to represent their brand identity, then we designed and programmed a new website to create an online presence for Baldinos in the food industry.

With an eye-catching logo, appealing food photography, and simple website layout, RobMark made it easy for users to find Baldinos’ many menu items, daily specials, catering and franchising information, and multiple locations. Thanks to the new online ordering feature, customers can now easily order ahead and have their Baldinos sub ready to pick up when they arrive.

Check out the new Baldinos website (and order yourself a sub – you won’t regret it!) at baldinos.us!

Official Launch of Canadys.com

Screen Shot 2017-08-22 at 12.02.08 PMRobMark is thrilled to announce the launch of the new Canady’s Precision Air Conditioning & Heating website!

With their brand new website – completed by our RobMark team – you can find everything to help keep your home cool and comfortable during those hot summer days and warm during cold winter months. Its new organized and functional design shows off Canady’s expertise and services in a clean, straightforward manner. Another resourceful aspect of the new site is its responsive design, which means the website will appear just as beautiful on any mobile or tablet device. Additional features include a service area map, Fred’s blog where you can learn from the experts, and a specials page to keep up-to-date on Canady’s many specials.

Stop by Canadys.com, and meet the experts!

Slow-Loading Pages Beware!

girl-925284_1920The social media giant Facebook recently published a blog post announcing an algorithm that will shake up how certain posts are displayed in a user’s newsfeed.

Over the next few months, Facebook will measure how long it takes for a webpage to load on its mobile app and compare it to different online websites. If the site takes a long time to load, the page may move down a user’s feed or disappear altogether. Many factors are being considered, such as current network connection and general speed of corresponding web pages. If signals indicate that a page will load faster than others, the link to that page will appear higher on your Facebook feed. But for those worried about Facebook hurting their website’s chances of being seen, Facebook has already released a “best practices” guide to assist companies on how to speed up their web pages and how to make their websites more mobile friendly.

Not sure how fast your website is loading and/or how your site’s speed stacks up against competitors’ sites? Google offers a free tool to help test how quickly your website is loading. To test your website’s load time, click here.

AMP is coming to Google Search and Display Ads

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On Tuesday, May 23, 2017, the search engine giant announced a beta test for AMP pages for Search and Display ads during their Marketing Next event. Google stated the beta test would plug Google’s Accelerated Mobile Pages, or AMP, into search and display ads. Google’s mobile web already has fast loading pages due to its AMP program, but now Search and Display ads will get AMP-enabled landing pages as well.

So, how does it work? Advertisers who have created landing pages in AMP HTML will be able to designate these pages as their mobile landing pages in AdWords. Once the mobile user clicks on a search ad, the ad will direct them to an AMP landing page. This page will load up to 5 seconds faster than standard display ad builds, resulting in improvements in user performance and conversion results. These AMP-enabled pages will also address advertisers’ view-ability concerns for display ads. Google is already working on building this technology into the Google Display Network, so be on the lookout for AMP ads!