Our team at RobMark has been busy, and we are excited to announce the launch of Whitfield Signs’ new and improved website, whitfieldsigns.com. Based in Statesboro, Georgia, Whitfield Signs is a company that not only designs, repairs, and installs signs, but also creates other customized branding pieces for businesses, schools, and facilities. Whitfield Signs needed a website that would increase their online presence and match the quality of their remarkable work— some of this work being RobMark’s very own indoor and outdoor office signage.
RobMark’s team of creative minds went to work and designed a website that is organized and functional yet modern and eye-catching. Whitfield Signs’ new website features a simple navigation, so users can easily explore the company’s various services, its team of creative experts, and more. To showcase Whitfield Signs’ latest work, RobMark added a creative, online portfolio to the website and also incorporated the company’s Instagram feed into the homepage. With the website’s responsive design, users will enjoy the same stunning and operative website across any mobile, tablet, or desktop device.
Go ahead and see the new website for yourself at whitfieldsigns.com.
Nowadays, your website is often your audience’s first impression of your business, and an outdated website can reflect an outdated business. Whether you are looking to improve usability, better communicate your brand, or just give your site a fresh look, a website redesign has the power to take your business to the next level. If not done right, however, you may create your shiny new website, log in to Google Analytics, and see that traffic has actually dropped in comparison to the old website. To help avoid this issue, here are some tips on how to keep steady traffic after a website redesign.
One of the most common causes of traffic loss is improperly setting up redirects to your new website. If your URLs have changed at all, you need to make sure that each one is set up with a 301 redirect. This will tell search engines and browsers that the page has been permanently moved and to pass the rankings from the old page to the new page, helping drastically with SEO for the new site. Without these redirects, search engines and browsers will think the page is completely gone, often resulting in a substantial drop in traffic.
In many cases, redesigning a website includes rewriting the copy to align with the new look and feel of the site. However, copy changes cause Google to reconsider the relevancy of the page for the certain topic, since its algorithm is focused on making sure users are getting the most accurate results during their searches. If keywords are removed from titles, header tags, body copy, and so on, relevancy will drop which, in turn, results in a drop in traffic. It is best to work with an experienced SEO specialist to ensure either your old keywords or new, updated keywords are added back into the copy.
The structure of your website has a bigger impact on your website’s success than many other factors. When you have a confusing or poorly laid out site, it is hard for Google to index and understand your website, resulting in less value and traffic drops. This issue also negatively impacts user experience. If you are considering completely changing up your website’s structure, then you will need to create a new sitemap and submit it to Search Console in order to speed up the re-indexing rate of the new site. You should also pay attention to your internal links and make sure that none of them are broken or outdated, which can also cause value and ranking issues for your site.
By keeping redirects, content, and structure in mind, you can lessen your chance of having substantial traffic loss after a website redesign. Although a long and time-consuming process, redesigning your website can propel your business forward and show your audience that you are up-to-date and ready to take on more business.
Your website may look great from a desktop computer, but when accessing it from a mobile device, it is important to make sure that it still functions properly. Google’s mobile-friendly test has been updated to better show you what your website looks like on a mobile device, and it will also give you a list of any mobile usability problems it detects.
The rich media test looks at the structured data on your website and tells you which rich results can be generated from it. Also, this tool has been revised so you can see a more accurate representation of your website in Search.
Last week, Google launched its new video format, Outstream Ads, designed for the mobile environment and created to present your ads to audiences beyond YouTube.
What is different about Outstream Ads is that you do not need to have a YouTube video present to run your video ad campaigns, unlike TrueView or Bumper ads. Because of this function, you are now able to run your video ads on different platforms to reach more potential customers.
Outstream Ads is built exclusively for Google video partners, which include publisher websites and mobile apps, so yes, this new format is mobile-only. As users are scrolling on their mobile device, your video will begin to play with the sound off, and then the user can tap the ad to unmute it. Conveniently, the user also has the option to restart the ad.
Marketers can now purchase Outstream ads on a viewable CPM basis. The format is similar to Responsive ads, with Google enhancing the look of the ad with a message, logo, and link. All you need to provide to start your Outstream video campaign is a logo, video, headline, description, and destination link.
Known for its Giant Jersey Subs and homemade bread, Baldinos was in need of a fresh new look. Our RobMark team first designed a newly revamped Baldinos logo to represent their brand identity, then we designed and programmed a new website to create an online presence for Baldinos in the food industry.
With an eye-catching logo, appealing food photography, and simple website layout, RobMark made it easy for users to find Baldinos’ many menu items, daily specials, catering and franchising information, and multiple locations. Thanks to the new online ordering feature, customers can now easily order ahead and have their Baldinos sub ready to pick up when they arrive.
Check out the new Baldinos website (and order yourself a sub – you won’t regret it!) at baldinos.us!
RobMark is thrilled to announce the launch of the new Canady’s Precision Air Conditioning & Heating website!
With their brand new website – completed by our RobMark team – you can find everything to help keep your home cool and comfortable during those hot summer days and warm during cold winter months. Its new organized and functional design shows off Canady’s expertise and services in a clean, straightforward manner. Another resourceful aspect of the new site is its responsive design, which means the website will appear just as beautiful on any mobile or tablet device. Additional features include a service area map, Fred’s blog where you can learn from the experts, and a specials page to keep up-to-date on Canady’s many specials.
Stop by Canadys.com, and meet the experts!