Last week, Google launched its new video format, Outstream Ads, designed for the mobile environment and created to present your ads to audiences beyond YouTube.
What is different about Outstream Ads is that you do not need to have a YouTube video present to run your video ad campaigns, unlike TrueView or Bumper ads. Because of this function, you are now able to run your video ads on different platforms to reach more potential customers.
Outstream Ads is built exclusively for Google video partners, which include publisher websites and mobile apps, so yes, this new format is mobile-only. As users are scrolling on their mobile device, your video will begin to play with the sound off, and then the user can tap the ad to unmute it. Conveniently, the user also has the option to restart the ad.
Marketers can now purchase Outstream ads on a viewable CPM basis. The format is similar to Responsive ads, with Google enhancing the look of the ad with a message, logo, and link. All you need to provide to start your Outstream video campaign is a logo, video, headline, description, and destination link.
Known for its Giant Jersey Subs and homemade bread, Baldinos was in need of a fresh new look. Our RobMark team first designed a newly revamped Baldinos logo to represent their brand identity, then we designed and programmed a new website to create an online presence for Baldinos in the food industry.
With an eye-catching logo, appealing food photography, and simple website layout, RobMark made it easy for users to find Baldinos’ many menu items, daily specials, catering and franchising information, and multiple locations. Thanks to the new online ordering feature, customers can now easily order ahead and have their Baldinos sub ready to pick up when they arrive.
Check out the new Baldinos website (and order yourself a sub – you won’t regret it!) at baldinos.us!
RobMark is thrilled to announce the launch of the new Canady’s Precision Air Conditioning & Heating website!
With their brand new website – completed by our RobMark team – you can find everything to help keep your home cool and comfortable during those hot summer days and warm during cold winter months. Its new organized and functional design shows off Canady’s expertise and services in a clean, straightforward manner. Another resourceful aspect of the new site is its responsive design, which means the website will appear just as beautiful on any mobile or tablet device. Additional features include a service area map, Fred’s blog where you can learn from the experts, and a specials page to keep up-to-date on Canady’s many specials.
Stop by Canadys.com, and meet the experts!
The social media giant Facebook recently published a blog post announcing an algorithm that will shake up how certain posts are displayed in a user’s newsfeed.
Over the next few months, Facebook will measure how long it takes for a webpage to load on its mobile app and compare it to different online websites. If the site takes a long time to load, the page may move down a user’s feed or disappear altogether. Many factors are being considered, such as current network connection and general speed of corresponding web pages. If signals indicate that a page will load faster than others, the link to that page will appear higher on your Facebook feed. But for those worried about Facebook hurting their website’s chances of being seen, Facebook has already released a “best practices” guideto assist companies on how to speed up their web pages and how to make their websites more mobile friendly.
Not sure how fast your website is loading and/or how your site’s speed stacks up against competitors’ sites? Google offers a free tool to help test how quickly your website is loading. To test your website’s load time, click here.
On Tuesday, May 23, 2017, the search engine giant announced a beta test for AMP pages for Search and Display ads during their Marketing Next event. Google stated the beta test would plug Google’s Accelerated Mobile Pages, or AMP, into search and display ads. Google’s mobile web already has fast loading pages due to its AMP program, but now Search and Display ads will get AMP-enabled landing pages as well.
So, how does it work? Advertisers who have created landing pages in AMP HTML will be able to designate these pages as their mobile landing pages in AdWords. Once the mobile user clicks on a search ad, the ad will direct them to an AMP landing page. This page will load up to 5 seconds faster than standard display ad builds, resulting in improvements in user performance and conversion results. These AMP-enabled pages will also address advertisers’ view-ability concerns for display ads. Google is already working on building this technology into the Google Display Network, so be on the lookout for AMP ads!
The competition for top app continues! Facebook Messenger is the latest Facebook app to mimic the popular photo-disappearing app Snapchat. Snapchat is known for pioneering popular photo-sharing features enjoyed by billions, but that hasn’t stopped Facebook from trying to outshine them. Messenger Day is Facebook Messenger’s latest clone of Snapchat’s popular Stories feature. Messenger Day allows users to add photos and videos where friends can view and reply to them for up to 24 hours before disappearing. The target is to create a more casual means of communication between friends and family with the goal of increasing engagement on Facebook’s main app.
Facebook has a long history of attempts at trying to outdo Snapchat’s Stories feature. In February, the Facebook-owned messaging service WhatsApp revealed a new feature called Status. WhatsApp’s Status feature allows its users to share images, GIFs and videos for up to 24 hours. Last August, Facebook-owned Instagram released a Snapchat-inspired Stories feature as well. Instagram Stories has become a huge success for Facebook with more than 150 million users daily.
It’s safe to say Facebook seems to be on the right track at competing with Snapchat for user growth. Snapchat’s share price even dropped slightly the morning Facebook announced the release of Messenger Day. Facebook’s Messenger Day has already starting rolling out on iOS and Android devices, so be on the lookout for the newest update!