Search Engine Optimization has been a buzzword for several years. Even people who may not know exactly what SEO is know it’s important in order to appear on the first page of Google. Because it is a rather convoluted conversation, many business owners stick to what they know, and hire a company to do SEO for them. Unfortunately there are several companies who take advantage of the complexity of it and may not be fully transparent in their actions. From giving the business owner wrong or bad advice to not following through on promised services, here are ten signs your SEO provider may not be legit.
- Producing Duplicate or Low Quality Content: Duplicate content is a big SEO no-no. However, some companies will copy and paste the same copy and simply swap out keywords in order to save themselves time and effort. No bueno.
- Lazy Tactics: Cramming all of your keywords into a title page and/or Meta keywords is just lazy and outdated. The SEO process takes more thought than that.
- Blogs Only: There is so much more to SEO than blogging. Yes, blogging is one tactic in an overall strategy, but only focusing on blogs will not get you the desired results.
- Promises of a Low Bounce Rate: Depending on the website and its calls to action, the lowest bounce rate may not be your ultimate goal. For example, if you are urging people to call, a low bounce rate shows they are taking a long time to convert. Whereas if there is a high bounce rate, this could mean your customers are quickly converting and then leaving the site. If your SEO provider promises to drastically lower your bounce rate, you should ask them how they are doing it. There are companies that do it artificially by adding a script that pings Google Analytics, versus optimizing the content on the website.
- Al La Carte Services: SEO is an overall strategy that is broken up into several tactics, including copywriting, authoritative link building, Meta keywords, and more. These tactics work best when all done together. If an SEO company is giving you an option to choose one or the other, reconsider.
- Promised Outcomes: Google’s algorithms change with the wind. New businesses come into the market every day. Businesses change their strategies frequently. There are a lot of variables when it comes to organic listings, which is why nobody can guarantee rankings. If your SEO provider promised you the number one spot on a search engine results page, walk away.
- Cheap Services: SEO is a service that requires a human. It cannot be automated. And paying a real person to do real work is not cheap. This is very much a “you get what you pay for” service.
- Setup Fees: Because SEO is a manual task, not an automated one, there is nothing that needs to be “set up.” If a company tries to charge you a setup fee, ask them what it includes. A lot of research goes into an SEO project and providers will try to recoup the time by adding this extra fee. Or it is a possibility that they are just charging you extra money because they can. Either way, setup fees are something worth inquiring about.
- No Analytics Access: If your SEO provider set up Google Analytics, but won’t give you access, that is a huge red flag. And vice versa. If you already have analytics set up and your new provider doesn’t ask for access, buh-bye. How can they know what is going on with your website if they aren’t monitoring the website analytics?!
- No Monthly Reporting: R&M does offer quarterly reporting options for a client with a smaller budget, but monthly reporting is always recommended when it comes to SEO. Because there are constant tweaks being made and the organic listings atmosphere is frequently changing, it is beneficial to be able to see the continual progress.
If you are working with an SEO company and you noticed one or more of these red flags, cut your losses. Robmark Web has been Savannah’s top SEO company since 2008 and we pride ourselves on staying up on the latest trends and being fully transparent when it comes to our actions, access, reporting, and billing. Your success is our success.