Google Updates Tools for JavaScript Sites

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If your website is built in JavaScript, then you are in luck. Google has recently updated the mobile-friendly test and rich media test tools, so websites created in JavaScript, AJAX and other forms of JavaScript frameworks can operate smoother and be better debugged.

Your website may look great from a desktop computer, but when accessing it from a mobile device, it is important to make sure that it still functions properly. Google’s mobile-friendly test has been updated to better show you what your website looks like on a mobile device, and it will also give you a list of any mobile usability problems it detects.

The rich media test looks at the structured data on your website and tells you which rich results can be generated from it. Also, this tool has been revised so you can see a more accurate representation of your website in Search.

These updates from Google are advancements in making JavaScript websites run smoother by catching any mistakes or bugs that might be hindering them.

Google Launches New Video Format- Outstream Ads

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Last week, Google launched its new video format, Outstream Ads, designed for the mobile environment and created to present your ads to audiences beyond YouTube.

What is different about Outstream Ads is that you do not need to have a YouTube video present to run your video ad campaigns, unlike TrueView or Bumper ads. Because of this function, you are now able to run your video ads on different platforms to reach more potential customers.

Outstream Ads is built exclusively for Google video partners, which include publisher websites and mobile apps, so yes, this new format is mobile-only. As users are scrolling on their mobile device, your video will begin to play with the sound off, and then the user can tap the ad to unmute it. Conveniently, the user also has the option to restart the ad.

Marketers can now purchase Outstream ads on a viewable CPM basis. The format is similar to Responsive ads, with Google enhancing the look of the ad with a message, logo, and link. All you need to provide to start your Outstream video campaign is a logo, video, headline, description, and destination link.