Full-Time Web Specialist Needed

Robmark Web is seeking a web specialist for their digital department. Responsibilities include website content strategy, client coordination, organization, analytics for website projects, digital marketing (including SEM/AdWords, Google Display Network, etc.) and search engine optimization. Ideally, candidates would be well-versed in digital art direction and website strategy, including the role that website content plays in search engine optimization, user experience and client business goals.

Candidate Key Skills:

  • Superior organizational skills
  • Solid writing skills
  • Ability to communicate well with in-house team members and clients
  • Confidence in meeting with clients on a regular basis
  • Ability to manage deadlines both in-house and with clients
  • Content strategy and client pitch process
  • Strong design sense and the ability to art direct web designers to a final product
  • Experience in SEO
  • Knowledge of HTML/CSS is a plus
  • Experience managing digital campaigns (Google AdWords/Google Display Network) is a plus

If you think you fit these requirements, send a resume, cover letter and link to your impressive samples/portfolio for immediate consideration to: hr@robmark.com
PS: This is a great work environment!

Part-Time Web Developer/Designer Needed

Robmark Web, a division of Robertson & Markowitz Advertising and PR located in historic Savannah, GA, is currently seeking a PART TIME Web Developer/Designer to assist with SEO and other web functions. This is a perfect opportunity for a college student to hone their skills while still in school. Candidates must have command of HTML and CSS, as well as the implementation and maintenance tasks involved in using content management systems.

PHP, MySQL and Javascript a plus. Experience in Flash, Javascript frameworks such as “jQuery” or mobile application development is desirable but not required.  You should also possess basic graphic design skills.  Professional skills required include a proven ability to communicate and work well with teammates, project managers and clients.  It is important for you to be organized and prioritize varied tasks to meet deadlines. You will be working directly under our Sr. Web Developer and Programmer.

If you think you fit these requirements, send a resume cover letter and link to your impressive samples/portfolio for immediate consideration to: hr@robmark.com   Subject Line: Part Time SEO
PS: This is a great work environment!

Apple’s Big News from WWDC

Apple announced big news at its 2014 World Wide Developer Conference, or WWDC.  The annual conference kicked off on Monday, June 2 in San Francisco, and the tech giant announced exciting news about its upcoming operating systems, Yosemite and iOS 8.

Mac’s newest version of OS X, called Yosemite, will feature several impressive new features that will greatly enhance the user experience.  One great feature will be the addition of an online server called Mail Drop, which will automatically save all large attachments from Mail to the Cloud so recipients can save room on their computers and easily download the attachments at their convenience.  Another exciting enhancement will be the addition of private windows in Safari, as well as the ability for users to organize their tabs into “stacks.”  Probably the biggest updates to OS X will be those that add to continuity among devices.  With the iCloud Drive available in the Finder to synchronize content across all devices (not just Apple devices) and the new Handoff feature, which uses proximity awareness to naturally swap tasks between the phone and the desktop, having multiple devices has never been easier.  For instance, with Handoff, users can start an email on their desktop and finish it on their phone when they need to run.  These are just a few of the updates we can look forward to on the new Yosemite.

It’s not just the Macs that will be receiving great updates, however.  iOS 8 updates were also released during WWDC, so iPhone and iPad junkies, rejoice!  One of the new features may not seem too glamorous, but it’s definitely important!  The new app, Health, will not only display your personal health data (compiled from your many healthy lifestyle apps), but also translate that data into something that actually makes sense, so that you can keep yourself in tip-top shape.  In iOS 8, notifications will actually be interactive from both the notification center and lock screen, allowing you to reply to posts, like a comment or dismiss an alert without going into the individual apps.  Siri will also see an improvement, as you will no longer have to touch the phone to activate her services.  She will now respond purely from the command “Hey, Siri.”  Messaging and typing also improve with a predictive text feature called QuickType, which learns your own linguistic idiosyncrasies to autocomplete your responses.  Group messages will also see improvements, as you will be able to drop people (including yourself) from a group chat and name threads.  And sending voice messages through text will also be possible.  And for the parents out there, get ready to be excited!  iOS 8 will finally include family sharing, so up to six devices that share the same credit card can all view the same media purchases—and parents can receive an alert to approve or decline a purchase on their kids’ devices!

It looks like we have a lot to look forward to in the upcoming updates, and these are just the tip of the iceberg in terms of features.  What features are you most looking forward to seeing in the new operating systems?

For more information, check out:

TL;DR: All the News You Need From WWDC” By Mat Honan

Are You in Line with Global Screen Time Study?

A recent study on the 2014 Internet trends by Mary Meeker, has delivered some extremely interesting information on use by gadget and by country.  The U.S. is sixth in the world when it comes to screen time, with a whopping 444 minutes a day in front of a screen—that’s a whopping 7.4 hours ON AVERAGE each day.  What may or may not be surprising to you is that smartphones take up the majority of our time with 151 minutes, followed by TV (147 minutes), laptops/PCs (103 minutes) and tablets (43 minutes).  And at 7.4 hours a day, the U.S. is still only sixth!  The top five consist of Indonesia (540 min), Philippines (531 min), China (479 min), Brazil (474 min) and Vietnam (466 min).  These numbers are astounding when compared to countries like France and Italy who only spend 326 minutes and 317 minutes, respectively.

Some other key points from the study show that mobile, including smartphones and tablets, are still becoming increasingly important in data consumption.  Mobile data traffic increased 81% from last year, and since only 30% of the world’s population has a smartphone at this point, there is plenty of room for mobile traffic to increase.  These studies may be alarming to people with static websites, especially since there are over 2B users of smartphones and tablets combined and only 1.5M users of laptop and desktop PC’s combined.  By switching to responsive website design, your business could be reaching so many more people!  Mobile web design is obviously becoming more and more important.  With people spending the majority of their screen time on smartphones, don’t you want your site to be compatible?

Are these astounding figures in line with what you expected?  Higher?  Lower?  What do you think?

For more information, please click below.

2014 Industry Trends Report Slides by Mary Meeker

How Much Time the World Spends Looking at Screens, Visualized by Jamie Condliffe

FCC Talks Net Neutrality

The Federal Communications Commission (FCC) met Thursday, May 15 to discuss the hotly debated net neutrality issue.  It might sound boring, but trust us—it’s important!  For those of you who have no clue what net neutrality is, it revolves around the idea that all traffic on the Internet should be treated equally by the Internet Service Providers, or ISPs, like Comcast, AT&T and Verizon.  One of the main splits in opinion refers to the legalization or ban of “fast lanes,” which would give people and businesses the opportunity to pay for prioritized access, making their sites load faster than the sites that do not pay.  So for instance, ESPN’s website would load quickly because they can afford to pay for the fast lane, but Average Joe’s sports blog would load much slower.

Ideally with net neutrality, ISPs would not be able to block any legal content or favor certain traffic over others and should be open about how they handle Internet traffic.  These were the three principles that formed the basis of the FCC’s Open Internet Order that was enacted in 2010.  After the D.C. Court of Appeals deemed this an overstep on the part of the FCC in January, they overturned the act, leaving the FCC to rewrite rules that were publicly announced yesterday.

The rules proposed by the FCC passed narrowly with a 3-2 vote, and while the FCC speaks adamantly about preserving an open Internet, many see the new rules as approval of the “fast lane” system.  The new rules emphasize the need to treat all legal Internet traffic equally; however, they allow “fast lanes” for customers who are looking for prioritized access.  The FCC did state that these “fast lanes” are acceptable as long as the ISPs don’t slow down other traffic below what the customer has paid for.  Now that the regulations have passed the vote, a 120 day comment window opens for the general public to offer their opinions.  What do you think?  Do you think “fast lanes” count as net neutrality?  We’d love to hear your opinions!

For more information on the net neutrality issue, check out the following articles:

Tentative FCC Internet rules would allow fast lanes” by Mike Snider & Roger Yu

FCC on Net Neutrality: How it Happened” by the Mashable Team

FCC and Net Neutrality: What You Need to Know Before Today’s Big Meeting” by Jason Abbruzzese