Apple Introduces the iPhone 7

pexels-photo-large

It’s here! The highly anticipated iPhone 7 is now available, for Apple lovers and everyone in between. According to Apple, there have been many changes added to the iPhone 7, from newer advanced camera systems to louder speakers. The question still remains has Apple listened to its users when asking for a longer battery life? Yes! As of now the iPhone 7 battery life is described as having the best battery life ever in any iPhone. Along with all the current technology updates to the iPhone there has also been a new color added to the bunch, jet black, which has a glossy finish. The rose gold, silver, and black are still available for users who like a more matte look.

The first water resistant iPhone has already sold out in jet black, according to CNN Money, and it has been predicted that the jet-black iPhone will not be the only one to sell out. Unfortunately, there will be a shortage in the iPhone Plus before you can even select a color, but Apple has released a statement apologizing to those who do not get the phone they want in a timely manner. For those of you who love a big screen, the iPhone Plus is the perfect phone for you. The iPhone Plus now comes installed with two cameras to be able to fully capture a scene.

The 7th iPhone does not come with a headphone port, but only a charger slot. What does that mean if you want to listen to music and charge your phone? You can’t. So now iPhones will come with a set of headphones with a lightning connector at the end instead of a headphone jack, charger adapter, a lightning connector for those of you who have headphones without a lightning end, and lightning cord. Many are wondering why the headphone port was removed, but it will no longer be needed because in mid-October Apple will release “Air Pods”, their first Bluetooth headphones. The starting price is at $159 so many may pass on the idea on paying for another set of headphones, but for the tech-savvy population they will not be available until next month so hang in there.

More People Watching TV Online Than Ever

140409_roku_streaming_01-660x440

Broadcast and cable television has long been a staple in many households, but according to Adobe’s Benchmark Report, that is changing. There has been a recent shift away from broadcast and cable television toward Internet television, the digital distribution of television content via the Internet. Though viewers aren’t fully cutting the cable cord just yet, the dramatic increase in online viewing is eluding to the inevitable fact that, someday (maybe sooner than later), cable TV viewership will be the minority or even non-existent.

Adobe’s researchers tracked 165 online video views and 1.53 billion logins over the course of one year and found that total TV viewing over the Internet grew 388 percent in mid-2014 over the previous year. Moreover, the number of unique viewers more than doubled, growing 146 percent since last year.

According to analyst Tamara Gaffney, three factors have driven the growth in online viewing: 1.) More apps and sites for watching, 2.) More content to watch on those apps and sites and 3.) The World Cup.  Sports are somewhat the “pioneer” of online viewing content and almost a gateway to other online content. In the case of the World Cup, the Internet was the only place to watch the games that were not aired on television. People came for the World Cup but stayed for everything else.

In 2014, for the first time ever, viewers now watch more movies online than sports. An average of 4.5 movies per month per person are streamed, versus only 2 just a year ago, an increase of 125%. Episodic television viewing has also seen an increase since last year by 81%.

The increase in online TV, however, doesn’t mean people are turning away from the television itself. 10 percent of online viewing is happening on game consoles, Apple TV and Roku devices, which viewers use to pipe TV from the Internet on their big screen. In addition, one in four televisions sold is now a smart TV, meaning it has Internet capabilities and online viewing options built in. Though streaming devices are increasing in popularity, 51 percent of all online TV viewing happens on an iOS app, according to Adobe’s figures. This means the viewing is happing on mobile devices such as smartphones or tablets, rather than the television. Apps such as Amazon Prime, Netflix, Hulu, HBO GO and major network apps make it easier to watch what you want, when you want and how you want, and viewers are embracing that freedom.

With this shift in viewers’ habits, advertisers and content marketers need to make the shift as well if they want to continue to reach their consumers. According to the Benchmark Report, alongside the increase of online video viewing, online video advertisement viewing has also increased. Viewers watched an estimated 2.08 ads per video in Q2 2014; up 25.8% year-over-year. In Q2 2014, the ratio of ad starts per video was 66% higher in sports content versus non-sports content. This poses an opportunity for advertisers and content publishers to develop strategies around ad placement that will hopefully improve the way ad engagement is measured for online TV viewing.

Further reading:

http://www.zdnet.com/online-media-tv-streaming-rises-388-percent-yearly-report-7000034899/

http://www.wired.com/2014/10/online-viewing-soars-internet-tv-will-tv/

http://www.reelseo.com/video-views-jump-43-per-cent/

Pooler Chamber of Commerce Business Luncheon

Last Tuesday, Robmark Web’s team attended the Pooler Chamber of Commerce Business Luncheon at the New Birth church in Pooler. Megan Alexa spoke about basic website health and some things to keep in mind if you are looking to update, redesign or build a brand new website.

Read below to see some of the suggestions that Robmark Web had in terms of website health.

—————————————————————
Website Recommendations: Optimization, Mobile Support & Social Share Features

Having a great off-site marketing strategy is great, especially when it comes to social media. However, if you’re website is not set up properly, all of the gained traffic will be wasted. In order for a website to be a successful piece of your online marketing strategy, a few things must be in place in terms of website health.

1. Optimization for Search Engines & Users
First and foremost, the website must be properly optimized for search engines and users. This goes beyond just include optimization techniques for search engines by also ensuring the inclusion of relevant, engaging content and features for your users. Consider your business and the features that your website will need to cater to those users.

Also, over time, websites can get very cluttered as more and more pages are added. Always keep organization in mind by keeping your most relevant, high-level pages in the navigation, and categorizing sub-level pages from there.

2. Mobile Support & Responsive Design
Secondly, the website should be mobile-friendly or be fully responsive. As of 2014, mobile traffic has now surpassed desktop traffic to websites. Tablets and mobile phones are increasingly popular, and many people are opting to purchase a mobile device over a full-size desktop or laptop computer. Additionally, search engines, such as Google and Bing, have reported that those websites which do not conform to the latest technology and techniques for supporting mobile devices will see decreased rankings on mobile search results. With this in mind, mobile support is no longer optional, but a necessity.

The best option when looking for mobile support on your website is responsive design. If a responsive design is not an option for your business or budget, option for a fully-functional mobile website can solve this issue. If you are building a separate mobile website, two things must be managed: redirects for all URLs, and tablet-to-mobile responsive layout.

Often times, when a separate mobile website exists, redirects are not thought out in advance. For this reason, shared links through social media and email may be shared on a desktop device, then opened on a mobile device. If redirects are not in place, users will be pulled back to the mobile homepage, which then interrupts the user experience and often time forces a bounce.

Additionally, it is common for mobile websites to only cater to mobile phone users, and often forget the slightly larger display on a tablet device. A tablet-to-mobile responsive layout can alleviate this by providing a fluid layout for iPads, Kindle Fires, iPhones and more. With this solution, the website can cater to any device width, regardless of the viewing environment.

3. Social Share Features
Lastly, websites in relevant industries should include social share features throughout and include the appropriate social media tags to ensure proper display throughout user profiles online.

Social share features provide an easy way for users to share your content on their personal profiles, and by doing so generate traffic back to your website. Do this for industries that make sense. A restaurant or travel-related website may see huge benefits from this, but an insurance agency may not. It all depends on your users and the amount of social activity you’ve seen in the past.

Open Graph tags unify the titles, descriptions and photos of shared pages and encourage a higher click-through-rate. Have you ever shared something on Facebook and noticed the logo pulling as the default image? Or seen an empty description pop up? These kinds of things happen when Open Graph META tags are not properly installed or ignored altogether. Avoid this by asking your development team to ensure they are included in the launch process. Open Graph tags also present additional opportunities to improve your click-through rate from social media. Well thought out, eye-catching headlines and graphics encourage users to click to visit your website to learn more.

———————
We hope that these suggestions help to address some basic website health questions for you. If you have additional questions or inquiries, please contact us through our website. We thank the Pooler Chamber of Commerce for inviting us to the luncheon on Tuesday.

How to improve your Facebook Algorithm score

The following tips will help you improve your Facebook Algorithm score by helping you optimize your images, improve the affinity of your fans, increase the weight and decrease the decay of your posts. Check your current Facebook algorithm score, and see where your page needs improvement. Don’t forget to call Robertson & Markowitz Advertising & Public Relations for help creating or improving your content.

Photo posts dominate the News Feed space. In just over a year, the percentage of News Feed stories that are photo-oriented grew from 20% to 50%.

Photos in News Feed: Always meet or exceed Facebook’s recommended dimensions for each type because no one “likes” a pixilated picture. The recommended dimensions are 470px wide by 394px tall.

Cover photo: The recommended size for a Facebook cover photo is 851px wide by 315px tall. The minimum accepted width is 399px, but the image will be stretched.

Profile Picture: Profile pictures are recommended to be 180px by 180px. Rectangle images will always be cropped to fit a square. Make sure your image or logo does not get cropped, by starting with a square image. Images larger than 180px by 180px are fine as long as they are square.

Links preview images: The recommended size for a link preview image is 470px wide by 246px tall. If it is smaller than those dimensions, the image will adjust to 154px x 154px.

Improve Affinity:

  • Create and share great content. The better your content, the stronger your Facebook algorithm score will be. Your sense of what people like will become sharper the more frequently you post.
  • Increase your engagement. The more engagement your posts get, the higher your Facebook algorithm “weight” score will be. Taking time to respond to messages and posts will help your engagement rate.

Optimize the Weight:

  •  Facebook is very visual and is considered the world’s largest photo-sharing service with over 200 million photos posted daily. Capitalize on this by frequently sharing images and graphics.
  • Keep it short and sweet. Posts with 140 characters or less receive the most engagement.
  • Tag people and pages.

Decrease Decay:

  • Post on weekends. If you increase the frequency of the high quality content you make by posting on weekends, this can help keep your brand fresh. By posting light-hearted content on the weekends, you help humanize your brand.
  • Post at strategic times. Pay attention to the times you post and the engagement you receive because every network is different. Over all, the better your content is, the better your Facebook algorithm will be.

The variables in which Facebook uses to determine News Feed content changes, but affinity, weight and decay are three main principles of the algorithm. The most recent addition to the algorithm is content on the News Feed that looks like spammy or considered click-bait. It is suggested to make sure your post or headline gives enough information to the reader to decide whether they want to read the article or not. If your post or headline is vague, it will be harder for it to be seen on the News Feed. Don’t forget to call Robertson & Markowitz Advertising and Public Relations if you need help improving your content and increasing your Facebook algorithm score.

 

Robmark Web Launches QPlans.com

Screen shot 2014-05-09 at 11.15.02 AM

Robmark Web proudly launched the website for retirement plan administrator, Qualified Plans. Qualified Plans’ relationship managers oversee every step throughout retirement planning to simplify the process for their clients, all while finding the most effective plan for clients’ businesses. Their new website, QPlans.com, features a totally responsive web design, allowing for crossover from desktop to tablet to mobile, without losing any functionality or viewing capabilities. Robmark Web created an organized, user-friendly website with easy-to-maneuver navigation. The website provides information about Qualified Plans and their many financial services. Robmark’s Savannah web design team did a great job yet again with this website design for Qualified Plans, so check it out, and give us your thoughts!

Welcome to the redesigned Robmark Web website!

We here at Robmark Web are excited to roll out our new, redesigned website. We still offer all the great web-based services like responsive web design, online marketing, search engine optimization (SEO), graphic design, online reputation management, social media management, and so much more; however, we think the new site will better match our client’s needs and the services we offer—not to mention look better than ever!

We encourage you to take the time to explore our new site and reintroduce yourself to our large array of offerings and our impressive body of work. You will notice that we offer much more than just website design. We also have 23+ years of experience in Internet marketing, so we know how to make your online marketing goals a reality. We can successfully implement a social media strategy and an email marketing campaign, while simultaneously offering website analysis to ensure that your site is as efficient and effective as possible. We are a full-service agency, so whatever your web wish is, we will not only meet but EXCEED your expectations!

Though our office is located in Savannah, Georgia, we are more than just web design Savannah! We also serve Atlanta, GA; Jacksonville, FL; Hilton Head, SC; Bluffton, SC; and many more areas. We are excited to talk to you about our array of web design services designed especially for you to reach your online business goals, so please drop us a line or give us at call at (912) 921-1040.