When building a brand, it is Branding 101 in the 21st century to purchase multiple variations of your website domain, even if you don’t plan on using them, to ensure you have control of your brand name on the web. You wouldn’t want consumers to go to another website thinking it’s yours, or worse, someone building a mock website that hurts your brand identity. Unfortunately, Jeb Bush has learned this lesson the hard way while building his brand as the potential next President of the United States.
Jeb Bush’s campaign was running under the domain Jeb2016.com, but his entourage failed to purchase domains with variations of Jeb’s name, including JebBush.com, and GOP frontrunner Donald Trump seized that opportunity. If you try to visit JebBush.com, you will be redirected to DonaldJTrump.com, Trump’s official campaign site. Domain hijinks nowadays don’t make as big of an impact as they did 10 or 15 years ago, but this black eye didn’t help Jeb’s campaign, which ultimately came to an end in South Carolina this past weekend.
Update: The domain has since been deactivated since Bush has dropped out of the presidential race.