Last year, Google started including thumbnail images with search results as another way for users to find the result that best fits what they were searching for. Although thumbnail images have been common throughout the past year, RankRanger, an SEO tool provider, reported a spike in the frequency that thumbnail photos are popping up in mobile search results through Google.
The report from RankRanger found that from March 7 to 11, the percent of mobile search result pages with thumbnail photos on Google jumped from 40 percent to 75 percent. This jump in frequency comes a few months after Google announced that they will be heavily focusing on image search in 2019, so this test with mobile search results showing more photos may be part of Google’s shift in focus for the next year.
With thumbnail photos clearly becoming a focus for Google, companies should stay ahead of the game and evaluate their websites and pages to ensure they are populated with relevant and optimized images that may be pulled by Google for thumbnail photos. When it comes to SEO, even if your company’s website is not ranked in the first couple of spots, it is possible for a thumbnail photo to make your result stand out from your competition while featuring a product or corresponding image.
As Google continues to push out more features that makes search more user-friendly, it is necessary for companies to keep up and make changes accordingly to benefit from the changes. As we dive deeper into 2019, images will only continue to be useful tools that should not be overlooked when designing a website and implementing an SEO strategy.
As an ever-changing industry, there is always something new on the horizon when it comes to web design and development. Each year we see a new set of trends that make businesses stand out from their competitors in the digital space, so as we inch closer to the end of the year, here are a few web design trends that will likely dominate 2019.
Building a mobile-friendly website has been stressed for years, however with mobile searches surpassing desktop searches and with that gap widening, it is more crucial now than ever to build for mobile first. Building a simple navigation, clean layout, clear calls to action, etc. as well as creating fast-loading pages will not only put you on the right track towards a mobile-friendly website but will also result in higher ranking now that Google is putting an emphasis on mobile first indexing.
With the sharpening of device resolutions and access to more typefaces, bold typography has become a trend that is just as important as hero images and other design elements. In the past few years, designers have focused on using fonts that are legible and appealing, but in the new year, we will see more personalized fonts that really establish the personality of a company and generate interest in the website. Handmade typefaces, large block lettering, and sans serif fonts paired with serif fonts are just a few of the typography trends that we will be seeing more of in 2019.
Micro-interactions are single-task interactions that create engaging moments for a user through the use of subtle animation and motion throughout a website. Micro-interactions include short sounds that let you know when an action is complete, changes of color when you roll your mouse over or click on something, swiping effects, and other entertaining forms of animation. These micro-interactions help guide a user through your website, give them instant feedback from an action, and overall make the site more interesting and engaging.
Sharp lines and straight layouts are on their way out while organic shapes and asymmetrical design are taking over websites in 2019. Designers are beginning to toss out the traditional triangles and rectangles and are replacing them with free-flowing shapes that elicit more emotion and give a website more character. Adding in hand-drawn, organic shapes are also a way for designers to create an original website that has not been seen before. The bends in the shapes create a sense of movement throughout the page, engaging users to explore the pages further.
Known for its Giant Jersey Subs and homemade bread, Baldinos was in need of a fresh new look. Our RobMark team first designed a newly revamped Baldinos logo to represent their brand identity, then we designed and programmed a new website to create an online presence for Baldinos in the food industry.
With an eye-catching logo, appealing food photography, and simple website layout, RobMark made it easy for users to find Baldinos’ many menu items, daily specials, catering and franchising information, and multiple locations. Thanks to the new online ordering feature, customers can now easily order ahead and have their Baldinos sub ready to pick up when they arrive.
Check out the new Baldinos website (and order yourself a sub – you won’t regret it!) at baldinos.us!
The competition for top app continues! Facebook Messenger is the latest Facebook app to mimic the popular photo-disappearing app Snapchat. Snapchat is known for pioneering popular photo-sharing features enjoyed by billions, but that hasn’t stopped Facebook from trying to outshine them. Messenger Day is Facebook Messenger’s latest clone of Snapchat’s popular Stories feature. Messenger Day allows users to add photos and videos where friends can view and reply to them for up to 24 hours before disappearing. The target is to create a more casual means of communication between friends and family with the goal of increasing engagement on Facebook’s main app.
Facebook has a long history of attempts at trying to outdo Snapchat’s Stories feature. In February, the Facebook-owned messaging service WhatsApp revealed a new feature called Status. WhatsApp’s Status feature allows its users to share images, GIFs and videos for up to 24 hours. Last August, Facebook-owned Instagram released a Snapchat-inspired Stories feature as well. Instagram Stories has become a huge success for Facebook with more than 150 million users daily.
It’s safe to say Facebook seems to be on the right track at competing with Snapchat for user growth. Snapchat’s share price even dropped slightly the morning Facebook announced the release of Messenger Day. Facebook’s Messenger Day has already starting rolling out on iOS and Android devices, so be on the lookout for the newest update!
Robmark Web would like to announce the launch of another website: MeetSAVANNAH.com!
This newly redesigned website showcases beautiful photography and features a directory of things to do in Savannah, Pooler, and West Chatham, along with information on some of the area’s top hotels located near all your travel and business needs. Travelers can browse hotel ratings, amenities, and more to help them choose from MeetSAVANNAH’s three partner hotels conveniently located near the airport, or the Comfort Suites located in Historic Downtown Savannah.
Whether you’re traveling for business or pleasure, head to MeetSAVANNAH.com to learn about hotel specials and events happening year round, plus places to eat and shop. From Savannah Bananas baseball games, to trolley rides with Old Savannah Tours, to historic artifacts and exhibits at the National Museum of the Mighty Eighth Air Force and shopping at the Tanger Outlets, MeetSAVANNAH.com is here to help guide you as you plan your trip to the Hostess City.
So next time you are looking to plan an unforgettable trip, let the new MeetSAVANNAH.com introduce you to all that the charming city of Savannah has to offer!
Robmark Web is thrilled to announce the newly redesigned StayinSavannah.com! Known for its rich history and beauty, Savannah, GA is easily one of the most popular tourist destinations in the South. With exciting local events, nightlife hotspots, numerous dining options, and popular tourist attractions, why wouldn’t you want to stay in Savannah?
Filled with beautiful photography and an easy to navigate design, the new Stay in Savannah website features listings of some of the best things to see and do during your Savannah vacation. Plus, interactive maps show nearby attractions to help visitors pick which Savannah hotel is the best fit for them.
Website visitors can also learn about holidays and events happening year round, and those traveling for meetings, reunions, or weddings can find the best activities and accommodations for their group. From tours, attractions, and kid-friendly destinations to restaurants, nightlife, and places to stay, this website guides you through all that the city has to offer, which makes organizing your vacation to Savannah a breeze.
So stop by and check out Robmark Web’s newest website, StayinSavannah.com, and start planning your dream trip to the picturesque city of Savannah!