While the importance of content and keywords stay steady in Search Engine Optimization (SEO), other aspects of SEO are constantly changing, making today’s SEO look almost nothing like it did 5 years ago, or even 1 year ago. Because of this, each year we have to stop and look ahead at the future of SEO, and how we can use emerging trends to create the best SEO strategies possible for the upcoming year. As we head into the new decade, here are four SEO trends that are going to matter for 2020.
Google’s latest algorithm update, BERT is something that will be changing SEO for 2020 and beyond. BERT analyzes the structure of a search, so it can weed-out keyword-flooded pages, and focus more on the context in which the keywords are used. Ultimately, this update is making it easier for Google to understand language like humans do. While there is no way to optimize for BERT yet, SEO strategists can focus more on writing content with human intent and less on writing out keyword strings that a user might search, since BERT’s main focus is on allowing search to better understand natural, human language.
#2 High-Quality Content
As always, content will remain the lifeblood of every SEO strategy in 2020, however the quality of the content is more important than ever. Users are attracted to timely, relevant content, and they will often close out of any content that is salesy, or seems to be thrown together strictly to put some keywords on the page. Businesses should focus on hiring writers who can really write, so they can put useful information on their websites in the form of blogs, articles, videos, and more. This way, Google will also rank your content higher, since your website is giving users the answers they are searching for.
#3 Voice Search
While the use of Siri, Amazon Echos, Smart TV’s, Google Home, and the like becoming more and more popular for people to perform searches on, making sure your website is optimized for voice search is a trend you should be following for 2020. In a voice search, users are more likely to ask questions versus entering a string of keywords into a search bar, so SEO strategists should focus on using more conversational, long-tail keyword phrases versus short, choppy keywords.
#4 Featured Snippets
Featured snippets, or the zero position on SERP, are the blocks of information, usually in a short paragraph, list, or table form, that show above the first organic search result. This SERP feature was created to show the exact answer for a user’s question. Since featured snippets steal traffic from even the #1 ranked search result, they are something that SEO strategists should optimize for in 2020. To do so, focus on question-form queries; make sure your content is neatly structured in paragraphs, tables, or lists; and consider adding a Q&A page to your website. Even continuing your proven SEO strategy and landing in the top search result could increase your chance of appearing in the featured snippet.
If you take BERT, high-quality content, voice search, and featured snippets into consideration while building your 2020 SEO strategies, you should start off the new year on the right foot. If you are interested in learning more about how RobMark can propel your business with our SEO services, feel free to contact us today.
Last year, Google started including thumbnail images with search results as another way for users to find the result that best fits what they were searching for. Although thumbnail images have been common throughout the past year, RankRanger, an SEO tool provider, reported a spike in the frequency that thumbnail photos are popping up in mobile search results through Google.
The report from RankRanger found that from March 7 to 11, the percent of mobile search result pages with thumbnail photos on Google jumped from 40 percent to 75 percent. This jump in frequency comes a few months after Google announced that they will be heavily focusing on image search in 2019, so this test with mobile search results showing more photos may be part of Google’s shift in focus for the next year.
With thumbnail photos clearly becoming a focus for Google, companies should stay ahead of the game and evaluate their websites and pages to ensure they are populated with relevant and optimized images that may be pulled by Google for thumbnail photos. When it comes to SEO, even if your company’s website is not ranked in the first couple of spots, it is possible for a thumbnail photo to make your result stand out from your competition while featuring a product or corresponding image.
As Google continues to push out more features that makes search more user-friendly, it is necessary for companies to keep up and make changes accordingly to benefit from the changes. As we dive deeper into 2019, images will only continue to be useful tools that should not be overlooked when designing a website and implementing an SEO strategy.
Marketers were taken aback recently when possible evidence that Google is beginning to test ads in Assistant results was posted on social media. Last Wednesday, an Android user, Gennaro Cuofano, posted a screenshot of his Assistant search results to Twitter. The screenshot showed an advertisement at the top of the search results with organic results following it.
After this screenshot caused a frenzy on the internet, Google responded by saying, “we’re always testing new ways to improve the experience on phones, but we don’t have anything specific to announce right now.” Although Google did not confirm whether or not it is currently testing the ads, Assistant advertising has been an obvious next move from Google now that more than one billion devices are equipped with Assistant technology.
If the Twitter post was indeed a test for Assistant ads, the next wave of pay-per-click and search engine optimization strategy tweaks could soon be approaching. From the screenshot, it looks as if the top ad in search results would be the ad that got the highly-visible spot in Assistant results. This means that competition to be first on search results could heighten (thus making bids more expensive) as more and more users turn to voice assistant technology.
At the rate that Assistant searches on mobile devices are growing, it will become increasingly valuable for Google to start this kind of advertising. Because of this, marketers should stay on top of these advancements to be ahead of the game if (or, more likely, when) Assistant ads do go live.
The “near me” search phenomenon has significantly increased over the past few years due to the rise of mobile and voice search. This explosive change in search behavior stems from users expecting instant and accurate results on the fly, whether they are looking for restaurants, doctors, shopping, or more in their area. In order to catch these users in a short window of time, here are some tips for optimizing your website for “near me” searches.
- Mobile Optimization
Mobile optimization has been a necessity for years now, but with the majority of “near me” searches coming from mobile devices, it is even more crucial to have a responsive website. Users who are making “near me” searches are often looking for quick results, so if your website is hard to navigate on a mobile device, users are more likely to leave the site and find a different business in the area with more readily available information. Optimizing your website for mobile users will give your business more opportunity to be recognized by consumers.
As for content, there are a couple of steps you can take to increase the chance of your business showing up in “near me” searches. The simplest step is to make sure your business’s address is located throughout your website, preferably at the bottom of each page. Some business website owners have also added the keyword “near me” in title tags and throughout their pages, while others focus mainly on creating localized content or blogs (“Best Restaurants in (City Name)”, “Top Doctors near (Street Name)”, etc.) or incorporating geo-targeted keywords (boutiques in (Neighborhood Name), law school (City Name)”, etc.) which gives Google a better idea of your business’s exact location.
- Business Listings & Reviews
Updating your business listings on Google My Business, Yelp, Yellow Pages, and more provides users with your most accurate information. Having your business’s current information on listing sites will not only allow for more opportunities to be found by users but will also give Google more opportunity to verify your information and location. Reviews also help enhance the credibility of your business to Google, so having more positive reviews on your listing sites, as well as responses to reviews, will help increase your visibility for “near me” searches.
The social media giant Facebook recently published a blog post announcing an algorithm that will shake up how certain posts are displayed in a user’s newsfeed.
Over the next few months, Facebook will measure how long it takes for a webpage to load on its mobile app and compare it to different online websites. If the site takes a long time to load, the page may move down a user’s feed or disappear altogether. Many factors are being considered, such as current network connection and general speed of corresponding web pages. If signals indicate that a page will load faster than others, the link to that page will appear higher on your Facebook feed. But for those worried about Facebook hurting their website’s chances of being seen, Facebook has already released a “best practices” guideto assist companies on how to speed up their web pages and how to make their websites more mobile friendly.
Not sure how fast your website is loading and/or how your site’s speed stacks up against competitors’ sites? Google offers a free tool to help test how quickly your website is loading. To test your website’s load time, click here.
Robmark Web is proud to announce the launch of another website: GoPrimalNow.com! This brand-new website showcases one-of-a-kind, made in the USA archery and outdoor products from Primal Gear Unlimited LLC.
If you are looking for a quality bow that stays in one piece, will hold up during rigorous outdoor adventures, is lightweight and convenient, then check out GoPrimalNow.com. This easy to navigate website showcases products divided by category with a design that makes shopping online easy. With a unique community photo gallery feature, customers can view and share products being used in the real world. Also, each product page is custom built with a ‘watch related videos’ feature that allows the client to tag related YouTube videos, in turn offering customers unique video content specific to each product. With helpful product details and descriptions, customer reviews, detailed product photos, and videos throughout the site, it’s easy to find the best products for your specific needs. From archery gear to outdoor camping essentials, cutting tools to heirloom seeds, Primal Gear has you covered.
So if you’re an outdoor enthusiast or just looking for an alternative to a firearm, check out Primal Gear Unlimited, we promise you won’t be disappointed. And remember, GO PRIMAL!