Web Design Trends That Will Dominate 2019

As an ever-changing industry, there is always something new on the horizon when it comes to web design and development. Each year we see a new set of trends that make businesses stand out from their competitors in the digital space, so as we inch closer to the end of the year, here are a few web design trends that will likely dominate 2019.

Mobile-First Design

Building a mobile-friendly website has been stressed for years, however with mobile searches surpassing desktop searches and with that gap widening, it is more crucial now than ever to build for mobile first. Building a simple navigation, clean layout, clear calls to action, etc. as well as creating fast-loading pages will not only put you on the right track towards a mobile-friendly website but will also result in higher ranking now that Google is putting an emphasis on mobile first indexing.

Bold Typography

With the sharpening of device resolutions and access to more typefaces, bold typography has become a trend that is just as important as hero images and other design elements. In the past few years, designers have focused on using fonts that are legible and appealing, but in the new year, we will see more personalized fonts that really establish the personality of a company and generate interest in the website. Handmade typefaces, large block lettering, and sans serif fonts paired with serif fonts are just a few of the typography trends that we will be seeing more of in 2019.

Micro-Interactions

Micro-interactions are single-task interactions that create engaging moments for a user through the use of subtle animation and motion throughout a website. Micro-interactions include short sounds that let you know when an action is complete, changes of color when you roll your mouse over or click on something, swiping effects, and other entertaining forms of animation. These micro-interactions help guide a user through your website, give them instant feedback from an action, and overall make the site more interesting and engaging.

Organic Shapes

Sharp lines and straight layouts are on their way out while organic shapes and asymmetrical design are taking over websites in 2019. Designers are beginning to toss out the traditional triangles and rectangles and are replacing them with free-flowing shapes that elicit more emotion and give a website more character. Adding in hand-drawn, organic shapes are also a way for designers to create an original website that has not been seen before. The bends in the shapes create a sense of movement throughout the page, engaging users to explore the pages further.

Tips for Optimizing Your Business’s Website for “Near Me” Searches

The “near me” search phenomenon has significantly increased over the past few years due to the rise of mobile and voice search. This explosive change in search behavior stems from users expecting instant and accurate results on the fly, whether they are looking for restaurants, doctors, shopping, or more in their area. In order to catch these users in a short window of time, here are some tips for optimizing your website for “near me” searches.

  1. Mobile Optimization

Mobile optimization has been a necessity for years now, but with the majority of “near me” searches coming from mobile devices, it is even more crucial to have a responsive website. Users who are making “near me” searches are often looking for quick results, so if your website is hard to navigate on a mobile device, users are more likely to leave the site and find a different business in the area with more readily available information. Optimizing your website for mobile users will give your business more opportunity to be recognized by consumers.

  1. Content

As for content, there are a couple of steps you can take to increase the chance of your business showing up in “near me” searches. The simplest step is to make sure your business’s address is located throughout your website, preferably at the bottom of each page. Some business website owners have also added the keyword “near me” in title tags and throughout their pages, while others focus mainly on creating localized content or blogs (“Best Restaurants in (City Name)”, “Top Doctors near (Street Name)”, etc.) or incorporating geo-targeted keywords (boutiques in (Neighborhood Name), law school (City Name)”, etc.) which gives Google a better idea of your business’s exact location.

  1. Business Listings & Reviews

Updating your business listings on Google My Business, Yelp, Yellow Pages, and more provides users with your most accurate information. Having your business’s current information on listing sites will not only allow for more opportunities to be found by users but will also give Google more opportunity to verify your information and location. Reviews also help enhance the credibility of your business to Google, so having more positive reviews on your listing sites, as well as responses to reviews, will help increase your visibility for “near me” searches.

How To Keep Steady Traffic After A Website Redesign

Nowadays, your website is often your audience’s first impression of your business, and an outdated website can reflect an outdated business. Whether you are looking to improve usability, better communicate your brand, or just give your site a fresh look, a website redesign has the power to take your business to the next level. If not done right, however, you may create your shiny new website, log in to Google Analytics, and see that traffic has actually dropped in comparison to the old website. To help avoid this issue, here are some tips on how to keep steady traffic after a website redesign.

Redirects

One of the most common causes of traffic loss is improperly setting up redirects to your new website. If your URLs have changed at all, you need to make sure that each one is set up with a 301 redirect. This will tell search engines and browsers that the page has been permanently moved and to pass the rankings from the old page to the new page, helping drastically with SEO for the new site. Without these redirects, search engines and browsers will think the page is completely gone, often resulting in a substantial drop in traffic.

Content

In many cases, redesigning a website includes rewriting the copy to align with the new look and feel of the site. However, copy changes cause Google to reconsider the relevancy of the page for the certain topic, since its algorithm is focused on making sure users are getting the most accurate results during their searches. If keywords are removed from titles, header tags, body copy, and so on, relevancy will drop which, in turn, results in a drop in traffic. It is best to work with an experienced SEO specialist to ensure either your old keywords or new, updated keywords are added back into the copy.

Structure

The structure of your website has a bigger impact on your website’s success than many other factors. When you have a confusing or poorly laid out site, it is hard for Google to index and understand your website, resulting in less value and traffic drops. This issue also negatively impacts user experience. If you are considering completely changing up your website’s structure, then you will need to create a new sitemap and submit it to Search Console in order to speed up the re-indexing rate of the new site. You should also pay attention to your internal links and make sure that none of them are broken or outdated, which can also cause value and ranking issues for your site.

By keeping redirects, content, and structure in mind, you can lessen your chance of having substantial traffic loss after a website redesign. Although a long and time-consuming process, redesigning your website can propel your business forward and show your audience that you are up-to-date and ready to take on more business.

Google Updates Tools for JavaScript Sites

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If your website is built in JavaScript, then you are in luck. Google has recently updated the mobile-friendly test and rich media test tools, so websites created in JavaScript, AJAX and other forms of JavaScript frameworks can operate smoother and be better debugged.

Your website may look great from a desktop computer, but when accessing it from a mobile device, it is important to make sure that it still functions properly. Google’s mobile-friendly test has been updated to better show you what your website looks like on a mobile device, and it will also give you a list of any mobile usability problems it detects.

The rich media test looks at the structured data on your website and tells you which rich results can be generated from it. Also, this tool has been revised so you can see a more accurate representation of your website in Search.

These updates from Google are advancements in making JavaScript websites run smoother by catching any mistakes or bugs that might be hindering them.

MeetSAVANNAH.com Website Launch

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Robmark Web would like to announce the launch of another website: MeetSAVANNAH.com!

This newly redesigned website showcases beautiful photography and features a directory of things to do in Savannah, Pooler, and West Chatham, along with information on some of the area’s top hotels located near all your travel and business needs. Travelers can browse hotel ratings, amenities, and more to help them choose from MeetSAVANNAH’s three partner hotels conveniently located near the airport, or the Comfort Suites located in Historic Downtown Savannah.

Whether you’re traveling for business or pleasure, head to MeetSAVANNAH.com to learn about hotel specials and events happening year round, plus places to eat and shop. From Savannah Bananas baseball games, to trolley rides with Old Savannah Tours, to historic artifacts and exhibits at the National Museum of the Mighty Eighth Air Force and shopping at the Tanger Outlets, MeetSAVANNAH.com is here to help guide you as you plan your trip to the Hostess City.

So next time you are looking to plan an unforgettable trip, let the new MeetSAVANNAH.com introduce you to all that the charming city of Savannah has to offer!

Primal Gear Website Launch

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Robmark Web is proud to announce the launch of another website: GoPrimalNow.com! This brand-new website showcases one-of-a-kind, made in the USA archery and outdoor products from Primal Gear Unlimited LLC.

If you are looking for a quality bow that stays in one piece, will hold up during rigorous outdoor adventures, is lightweight and convenient, then check out GoPrimalNow.com. This easy to navigate website showcases products divided by category with a design that makes shopping online easy. With a unique community photo gallery feature, customers can view and share products being used in the real world. Also, each product page is custom built with a ‘watch related videos’ feature that allows the client to tag related YouTube videos, in turn offering customers unique video content specific to each product. With helpful product details and descriptions, customer reviews, detailed product photos, and videos throughout the site, it’s easy to find the best products for your specific needs. From archery gear to outdoor camping essentials, cutting tools to heirloom seeds, Primal Gear has you covered.

So if you’re an outdoor enthusiast or just looking for an alternative to a firearm, check out Primal Gear Unlimited, we promise you won’t be disappointed. And remember, GO PRIMAL!

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