Crowdsourcing is a term coined in 2005 that means the act of obtaining needs, services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community. Over the years, social media platforms have turned out to be an excellent avenue to gather such information.
People follow a business on social media for a reason; they are interested in the product or service, and want to be a part of a community. Several businesses have tapped into their community and engaged in the two-way communication we’ve all come to appreciate. What color shirt should we get, blue or green? What type of food should we add to the menu, steak or spaghetti? The communities of interested followers speak their mind and these businesses are reaping the benefits by providing the customers with exactly what they want. No more guessing.
Twitter has recently introduced a new opportunity to gather information from its ever-expanding audience—Twitter Polls. With Twitter Polls, users can create a question with two options to answer. The poll is open for only 24 hours and once it is over, a push notification is sent out to all of the participants to see the final result. Unlike almost every action on Facebook, participation is not tracked. Your interaction with a poll is not made public and the information is not being sold to marketing firms—at least not yet.
Before official Twitter Polls were in place, you could still participate in polls by tallying hashtag responses, tweeting a question, and tracking the replies, or by asking followers to favorite or Retweet a vote. It now has simply become a more streamlined action. We are interested to see how the feature grows and changes as Twitter does. What do you think of Twitter Polls? Will you or your company use them? We’d love to hear from you!