Mobile-Friendliness Ranking Change

The importance of responsive and mobile-friendly websites has been a known fact for a few years now; however, Google has finally drawn a line in the sand. On Tuesday, April 21, mobile-friendliness will be considered a ranking signal. This change will affect mobile searches worldwide and will have a significant impact on search results. This change is geared to have users find relevant, high quality search results that are optimized for their devices. This change does not affect desktop search results, only Google searches performed on a mobile device, which includes tablets.

In order to ensure your website is not negatively affected by this change, it is important that your website is responsive, or utilizes another mobile site choice. Though a responsive web design is the recommended choice, it does not sway your rankings with Google if you use responsive over another mobile site choice. As long as it is optimized for a mobile device, Google doesn’t really care how. The mobile-friendliness of a website will be considered on a page-by-page basis and in order to pass the test, all of the pages on the website must be mobile-friendly. Another important note about this change mentioned by Google’s own Gary Illyes, is that Googlebots must be able to crawl both CSS & JavaScript. If the website blocks these elements, your site will not pass Google’s mobile-friendly test and could see a drastic change in your mobile rankings. You can use this Mobile-Friendly Test to see whether or not your website is properly optimized for mobile devices. We tested our new site and it passed the test!

The changes in ranking will happen immediately. As soon as the website is crawled and discovered as mobile-friendly, on a URL-to-URL basis, it will be updated. Don’t wait until April 21 to see if your website has been affected. Be proactive with the help of Robmark Web. Robmark Web is Savannah’s website development company that features in clean, responsive websites for any industry. Make sure your mobile website traffic doesn’t drop and give us a call today: 912-921-1040!

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