This year, for the first time ever, mobile Internet traffic now exceeds desktop traffic. This is a huge shift in the way people use the Internet and consume information. A few years ago, having a mobile website was a nice addition, but was not absolutely necessary. Now, if you do not have a responsive website that will optimize to any size screen, you are shooting yourself in the foot. Not having a responsive, mobile-friendly website leaves money on the table, especially if you have an e-commerce site.
With the biggest online shopping day, Cyber Monday, rapidly approaching, those who have mobile-friendly websites are sure to feel the love. AppLovin, a mobile ad personalization platform, is predicting that 30 percent of Cyber Monday transactions will come from mobile devices, possibly reaching or exceeding $750 million in sales. This is huge growth from 2010, when mobile devices only attributed 2 percent of sales on Cyber Monday. MarketLive reported that Q3 2014 Smartphone traffic to e-commerce sites grew by more than 62 percent and mobile-commerce revenue grew by 141 percent. Most mobile-commerce sites remain difficult to use, which can be frustrating to consumers, and 91 percent of respondents in a multi-country study said they would turn to a competitor after experiencing a bad mobile site.
Google has come out with official recommendations regarding responsive and mobile websites and recommends going with a responsive design when possible. By following Google’s advice, your website will be better optimized for mobile, in turn placing you ahead of others on mobile SERPs. Having a properly optimized, responsive site will make mobile purchases easier and provide a more seamless transaction for mobile consumers.
Make sure you’re not missing out on any opportunities by making sure your website has a responsive design. Need a responsive website made? Call Robertson & Markowitz Advertising & Public Relations’ digital department, Robmark Web, for your website needs.