So you’ve launched a new website and your search engine rankings plummeted. Now what? There are several things to consider while building and launching your new website to ensure your site stays optimized and/or improves in optimization. Some common mistakes that occur while building a new website that can affect your SEO include the following:
- Using unoptimized or Flash-based images — These types of images can lead to slow load time on your website and in the not-so-patient world of e-commerce, customers won’t wait for the page to load. Flash-based images can even prevent users from accessing the website via mobile devices altogether, which accounts for at least fifty percent of all web traffic nowadays.
- Neglecting to migrate important content — Informative and unique content is important in terms of SEO, which includes content that lives behind the scenes—meta data and alt tags. Sometimes while migrating from an old site to a new one, that content gets missed. These elements are crucial to preserve existing SEO practices.
- Blocking search engines from crawling the website — Occasionally during planning and development, a robot.txt code is used to block search engine crawlers from crawling an unfinished website. However, sometimes developers may forget to remove that code while transferring over to a live server, making the new website uncrawlable and unrankable. Or certain firewall settings could be preventing the website from being crawled. Search engines need to have the ability to crawl and read the website in order for it to be ranked.
- Lacking mobile-friendly optimization — Like previously stated, mobile traffic makes up approximately fifty percent of all web traffic, and in some cases more. Last year, Google adjusted its algorithm to weigh more on mobile-friendliness, i.e. ranking responsive, mobile-friendly sites higher than those that aren’t. While in the development stage, by primarily focusing more on the appearance of the site on a laptop, you’re doing more harm than good. Thinking about the user’s experience on all devices will set you up for the success.
These are just four of the common SEO mistakes that occur during new website launches. Next time, trust Savannah’s web design experts at RobMark Web. Staffed with web designers, programmers, and SEO specialists, every website launched by Robmark Web is run through a gauntlet of testing on all devices and a thorough SEO checklist to ensure your rankings go nowhere but up. Call (912) 921-1040.