Over the next few months, Facebook will measure how long it takes for a webpage to load on its mobile app and compare it to different online websites. If the site takes a long time to load, the page may move down a user’s feed or disappear altogether. Many factors are being considered, such as current network connection and general speed of corresponding web pages. If signals indicate that a page will load faster than others, the link to that page will appear higher on your Facebook feed. But for those worried about Facebook hurting their website’s chances of being seen, Facebook has already released a “best practices” guide to assist companies on how to speed up their web pages and how to make their websites more mobile friendly.
Not sure how fast your website is loading and/or how your site’s speed stacks up against competitors’ sites? Google offers a free tool to help test how quickly your website is loading. To test your website’s load time, click here.