Apple’s map and navigation app has run into troubled waters over the last few years due to poor performance and strong competition from other apps such as the Google Maps app. Tim Cook, CEO of Apple, has promised to work “nonstop” until it is the best map app out there, and even wrote an open letter apologizing for the lack of performance back in 2012. With that being said, fast-forward to today, and Apple Maps is still a bit of a disappointment.
It’s no secret that Google rules the realm of business listings, and Apple is desperately trying to keep up. So much so that the company is turning to you, the small business owner, for help. Apple has recently rolled out a new self-service data entry portal, Apple Maps Connect, which will assist business owners in uploading their business information to create an Apple Maps business listing.
Crowdsourcing this information is a win for both parties. Apple gets the data it wants and needs, while the business owner gets full control of a free business listing that will help drive consumers to their doorstep. If your company is already listed on Apple Maps, you will still be able to have control and edit when needed. The Apple Maps lists will not only show the street address, but will also provide the web address and links to the business’s social media accounts, including Yelp.
Business owners can reap several benefits of having properly optimized and verified local listings. Robmark Web assists local businesses in Savannah and the surrounding areas in setting up and managing local listings across multiple platforms, including Apple Maps, Google Local, Bing, Yelp, Manta, and more. If you are interested in creating new listings or claiming existing listings, please call 912-921-1040.