Every once in a while, a revolutionary piece of technology surfaces that changes the way we live our everyday lives, and changes and tweaks are made to these technologies to continually make them better. Web technology has no doubt changed the way we live our lives, and though minuscule changes and advancements have been made over the years, one new change is being referred to as the greatest advancement in web technology in the last 20 years: HTTP/2.
If you look at a URL, like the one for this blog (URL), it begins with HTTP. The HTTP stands for Hypertext Transfer Protocol – an application protocol for information systems – and is the foundation of data communication for the World Wide Web. It works like a request. Excuse me, Internet. May I please see this information? Then the servers process the request and deliver the HTML files we requested in the form of a website.
Just like with any other type of technology, as changes are made, new versions are released. Well, HTTP/2 is finally here and it’s the first new version of HTTP since HTTP/1.1, which was standardized in 1997. This new update will bring advancements in speed, efficiency, and security to your website by using less resources and other major improvements, which you can read about here.
HTTP/2 is currently supported on 77 percent of browsers used in the U.S. and 68 percent globally, but with a few caveats. Internet Explorer 11 will only support HTTP/2 on Windows 10, and Firefox and Chrome will only support it over HTTPS. You can see how this could affect your website visitors by going to Audience>Technology>Browser & OS in Google Analytics.
If you’ve been following our blog you’ve seen our posts about search engine optimization and how page load speed affects your rankings. This now means you could see a boost in your search rankings as a result of your site loading faster with HTTP/2. Website speed also provides a better user experience and has been linked to increases in leads, sales, and conversion rates.
There has yet to be a proven downside to upgrading and industry influencers are shouting from the rooftops encouraging people to make the switch. As Savannah’s Web design company, we are doing our due diligence to ensure this is the right move for our clients and potential clients. Feel free to give us a call at (912) 921-1040 if you have any questions about HTTP/2 or about how it will affect your website.