Mobile-Friendliness Ranking Change

The importance of responsive and mobile-friendly websites has been a known fact for a few years now; however, Google has finally drawn a line in the sand. On Tuesday, April 21, mobile-friendliness will be considered a ranking signal. This change will affect mobile searches worldwide and will have a significant impact on search results. This change is geared to have users find relevant, high quality search results that are optimized for their devices. This change does not affect desktop search results, only Google searches performed on a mobile device, which includes tablets.

In order to ensure your website is not negatively affected by this change, it is important that your website is responsive, or utilizes another mobile site choice. Though a responsive web design is the recommended choice, it does not sway your rankings with Google if you use responsive over another mobile site choice. As long as it is optimized for a mobile device, Google doesn’t really care how. The mobile-friendliness of a website will be considered on a page-by-page basis and in order to pass the test, all of the pages on the website must be mobile-friendly. Another important note about this change mentioned by Google’s own Gary Illyes, is that Googlebots must be able to crawl both CSS & JavaScript. If the website blocks these elements, your site will not pass Google’s mobile-friendly test and could see a drastic change in your mobile rankings. You can use this Mobile-Friendly Test to see whether or not your website is properly optimized for mobile devices. We tested our new Robmark.com site and it passed the test!

The changes in ranking will happen immediately. As soon as the website is crawled and discovered as mobile-friendly, on a URL-to-URL basis, it will be updated. Don’t wait until April 21 to see if your website has been affected. Be proactive with the help of Robmark Web. Robmark Web is Savannah’s website development company that features in clean, responsive websites for any industry. Make sure your mobile website traffic doesn’t drop and give us a call today: 912-921-1040!

Further Reading:

http://googlewebmastercentral.blogspot.com/2015/02/finding-more-mobile-friendly-search.html

http://www.thesempost.com/googles-gary-illyes-qa-upcoming-mobile-ranking-signal-change/?utm_source=sendgrid&utm_medium=email&utm_campaign=top10

http://www.seobook.com/responsive-design-seo

Savannah/Hilton Head International Airport Website Launch

With Savannah being a big tourist destination, the Savannah/Hilton Head International airport receives a lot of traffic with tourists coming and going. Tourists and locals alike are also coming and going from the Savannah/Hilton Head International’s website, which is why it is important to have a visually appealing and user-friendly website. That is exactly what Robmark Web did.

Robmark Web has rebuilt the airport’s website into a visually appealing experience where people not only go to book a flight, but can optimize their travel plans, with the terminal guide and transportation information, and even interact with the airport on social media.  The biggest goal with the new website was to make it responsive, which means it will function across all viewing platforms. By making the Savannah/Hilton Head International website responsive, we have placed them ahead of the curve in terms of this technology with the rest of their industry. While recreating the site, we have transformed the layout to be more modern. This new modern layout and brand image led the airport into a new, fresh branding campaign.

One big difference you will see on the website is the division in navigation between traveler pages and business pages, which helps to better organize the site’s information for users. Some other great features the website offers are the terminal and parking guides; which allows for an updated, interactive, easy-to-use tool for travelers. The travel tips and apps offer frequently asked questions that help first-time travelers, while also making the travel process easier for tech-savvy travelers. The randomly generated Traveler Survey questions are something fun and interactive that also works as a way for Savannah/Hilton Head International to gather information to continually better their services.

Be sure to check out the new Savannah/Hilton Head International website that Robmark Web launched last month; you can even book a trip while you’re there!

Savannah airport