As an ever-changing industry, there is always something new on the horizon when it comes to web design and development. Each year we see a new set of trends that make businesses stand out from their competitors in the digital space, so as we inch closer to the end of the year, here are a few web design trends that will likely dominate 2019.
Building a mobile-friendly website has been stressed for years, however with mobile searches surpassing desktop searches and with that gap widening, it is more crucial now than ever to build for mobile first. Building a simple navigation, clean layout, clear calls to action, etc. as well as creating fast-loading pages will not only put you on the right track towards a mobile-friendly website but will also result in higher ranking now that Google is putting an emphasis on mobile first indexing.
With the sharpening of device resolutions and access to more typefaces, bold typography has become a trend that is just as important as hero images and other design elements. In the past few years, designers have focused on using fonts that are legible and appealing, but in the new year, we will see more personalized fonts that really establish the personality of a company and generate interest in the website. Handmade typefaces, large block lettering, and sans serif fonts paired with serif fonts are just a few of the typography trends that we will be seeing more of in 2019.
Micro-interactions are single-task interactions that create engaging moments for a user through the use of subtle animation and motion throughout a website. Micro-interactions include short sounds that let you know when an action is complete, changes of color when you roll your mouse over or click on something, swiping effects, and other entertaining forms of animation. These micro-interactions help guide a user through your website, give them instant feedback from an action, and overall make the site more interesting and engaging.
Sharp lines and straight layouts are on their way out while organic shapes and asymmetrical design are taking over websites in 2019. Designers are beginning to toss out the traditional triangles and rectangles and are replacing them with free-flowing shapes that elicit more emotion and give a website more character. Adding in hand-drawn, organic shapes are also a way for designers to create an original website that has not been seen before. The bends in the shapes create a sense of movement throughout the page, engaging users to explore the pages further.