Not long after Snapchat launched Stories and changed the way users share content, many other social media giants began to mimic its innovative format. First, we were introduced to Instagram Stories, then WhatsApp and Facebook followed in its footsteps, and now YouTube is jumping on the bandwagon with their own version of Stories.
Currently only available for creators with a following of 10,000 or more, YouTube is changing up the Stories format that we are familiar with by allowing content to be seen for up to seven days instead of the 24-hour period that we are used to on other platforms. Creators can add filters, stickers, and text to their Stories, and subscribers can interact with them by liking, disliking, or commenting on the posts just as they would be able to on a regular video.
Although YouTube Stories were launched with creators in mind, marketers are also given yet another channel to reach consumers. If a brand has 10,000 or more subscribers, using YouTube Stories to feature day-to-day activities, generate excitement in product launches or events, show behind-the-scenes content, and more can allow the brand to capture the attention of consumers who might not have time to watch a full video. Also, since Stories stay at the top of users’ news feeds for up to seven days, brands that have relationships with YouTube influencers can promote products on their Stories in addition to long-form videos at a more frequent rate.
YouTube creators often spend hours upon hours filming and editing videos, but with YouTube Stories, creators as well as brands can connect with subscribers on a more casual basis. Benefiting both creators and marketers, this content format is likely to continue to develop and spread across other social media platforms.